Robert Dilenschneider

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Robert L. Dilenschneider formed The Dilenschneider Group in October 1991. Headquartered in New York and Chicago, the firm provides strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world, with experience in fields ranging from mergers and acquisitions and crisis communications to marketing, government affairs and international media. Before forming his own firm, Dilenschneider served as president and chief executive officer of Hill and Knowlton, Inc. from 1986 to 1991, tripling that Firm’s revenues to nearly $200 million and delivering more than $30 million in profit.
The Public Relations Handbook
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How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...