Browsing Tag
Technology and Web
343 posts
Content Marketing in the Metaverse: Grow Your Audience With 3D, VR, and More
As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. Between managing finances, operations, and marketing, it can be hard to find time for everything. But one of the best things you can do for your business, especially early on, is work on your digital...
How to Create a Brand Awareness Strategy That Will Generate Buzz
Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it. The concept of generating buzz to get consumers, marketers,...
How to Build a Slick Website That Converts from Day 1
There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
How Do Smart Contracts Work for Startups?
Smart contracts use the blockchain, the technology that powers crypto, to generate self-enforcing and digitally distributed contracts. They can execute themselves automatically when certain conditions are met and are difficult to manipulate or spoof, preventing fraud. These smart contracts may be perfect for startups and other newer, less-established companies — especially when they’re creating business...
Ignoring Website Accessibility: Could It be Killing Your Conversions?
E-commerce has never been so popular. Post pandemic, e-commerce trading has increased by 35%, making it one of the fastest-growing years for the new digital high street. As more businesses move online in order to compete within their niches, UX perfection is key if retailers want to see success among a tidal wave of...
5 Key Benefits of Server Upgrades: A Dell White Paper
By proactively replacing each server at the optimized time, IT can better maximize the value it delivers for the business and your customers — while reducing costs. Dell EMC PowerEdge servers are designed with the intelligence and automation that enable organizations like yours to transform IT operations and your business. The Right Entry-Level Servers for...
4 Ways to Promote Team Collaboration and Inspire Innovation Within Your Startup
What do all startups that drive growth by embracing strategic thinking, inspiring creativity and supporting talent have in common? Team collaboration. Market competition is thick. Startups that embrace inventiveness and creativity rise, and such innovation happens when leadership and teams unify in pursuit of a shared vision within a culture that highly values collaboration. Here are...
7 Critical Elements for Your Startup Landing Page to Convert
So, you've decided to launch a startup. Congrats: That's a bold decision! Now it's time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of online businesses struggling for a customer's attention. And while your ambitions may spread to designing a fully featured website with...
5 Ways E-Commerce Entrepreneurs Can Make More Data-Driven Decisions in 2022
E-commerce thrived in 2021, but if you want your brand to really take off in 2022, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If you want to turn your business into a powerhouse this upcoming year, you need data to support you every...
4 Organization Resources to Help Your Business Work Smarter
If you find yourself in the following situations, it may be time to get organized. There are resources to help. Is your work desk cluttered with piles of papers? Do you find yourself losing time as you search for misplaced documents and other relevant paperwork? Are you often late for, or missing, important meetings, appointments...
3 Ways to Boost Your Team’s Work-From-Home Performance
Across the globe, companies have swiftly adopted remote work. While many had already been considering the switch (by implementing schedule flexibility or experimenting with work-from-home days), the current push toward remote work is unprecedented. Different apps and software tools quickly took charge of the opportunity. During just one week in March 2020, business conferencing apps...
5 Data Safety Trends for 2022
The COVID-19 pandemic has led organizations of all sizes to review their approach to data management. During a crisis, data needs to be protected against theft, loss and misuse. The increasing use of cloud services, mobile devices and interconnected networks has heightened the risk of data being lost. Organizations are increasingly paying special attention to...
Why Conversational Commerce Is the Future of E-Commerce
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little on this one – but hear us out. Conversational commerce is essentially a strategy where the use of messaging services corresponds...
13 Digital Tools Every New Business Needs
Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. The truth is, those that don’t embrace technology risk being left behind, especially during the COVID-19 pandemic. In order to stay afloat, entrepreneurs must start off strong...
Cellular-Enabled PC Connectivity Ensures Business Never Stops
Consistent connectivity combines all the virtues of the modern PC with instant, always-on connection anywhere the computer is needed, delivered through a cellular network, the same networks used with cellphones. Click below to learn more about the advantages of cellular-enabled PCs and how this technology can help your business -- and your customers -- in...
5 Pay-Per-Click Tips for Startups and New Businesses
Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...
The Impact of SSL and HTTPS on a Website’s SEO
In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
The Right Software is Essential for Your Evolving Business
You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort to get their SEO game right, most of them are not yielding the desired results. As per an Ahrefs study,...