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Grow Repeat Business

150 posts
customer service
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7 Ways to Empower Your Customer Service Team

You want each representative of your brand to be informed and effective in helping customers. You want them to be able to answer a question quickly and independently without the need to pass things off on a regular basis. This is especially true for a startup, where the person receiving “passed-off” questions is far too...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
target audience
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5 Signs Your Startup Is Targeting the Wrong Audience and How to Solve It

No doubt creating a startup can be challenging by definition. It couldn’t be otherwise since startups aim to disrupt  industry. But how do they find their place in it? Innovation is their ultimate weapon, launching a service or product that consumers need and no one has offered yet. There are two factors that differentiate startups...
customer service
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How to Create Consistency in Your Customer Service

Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how you can inspire them to purchase again, you’ll constantly be stumbling around in the dark, searching in vain for growth...
physical products
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Every Business Should Offer Physical Products. Here’s Why

In an effort to increase revenue and balance cash flow, many service businesses are now attempting to mix products with their services. Customers for services ranging from personal trainers to web designers are big on the personalization and convenience factors. Hybrid solutions—products and services combined into original offerings—can help your business attract new customers and...
customer experience
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Customer Experience: 5 Tips For New Businesses From a Startup Investor

Customer experience is a vital element of a startup’s growth. In fact, surveys have shown that 86% of customers are ready to pay more for a better experience and that 49% of buyers will make an impulse purchase after receiving a personalized email. Knowing this, it’s clear you need to work on improving the experiences...
customer feedback
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Are You Making these 3 Customer Feedback Mistakes?

Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...
growing your startup
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5 Steps to Hypergrowth without Funding

Entrepreneurs, especially first-timers, have a knack for getting caught up in startup myths. These include, among others: Find your growth hack, you have to get venture funding, spend money to make money, move to Silicon Valley. These can all help in the right context, but if I’ve learned one thing as a successful serial entrepreneur,...
client retention
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The Dos and Don’ts of Client Retention

One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
year of the customer
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It’s Not Too Late to Make This the Year of the Customer

This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing their products and services. Recently, I bought a small gift for my daughter that ended up deteriorating within a few...
holiday shopping
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How Customers Can Support Small Businesses This Holiday Shopping Season

Considerable momentum is shaping the 2021 holiday shopping season. The National Retail Federation predicts holiday spending in 2021, excluding automobile dealers, gas stations and restaurants, will shatter previous records. Holiday sales are forecast to grow between 8.5% and 10.5% in November and December 2021. The previous spending high was 8.2% in 2020. Holiday spending has...
Small Business Saturday
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Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
digital marketing
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Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
Amazon Prime shipping
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6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)

Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
local search marketing
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How Local Search Marketing Can Generate a Surge in Offline Sales

Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
business-awards,png
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10 Ways to Promote Your Small Business Awards to Get More Customers

Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article, we will discuss how you can make the best use of your small business awards to drive more customers to...
Marketing Demand
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2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
pop-up shops
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Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...