Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only...
It’s Not Too Late to Make This the Year of the Customer
This is a story about the importance of amazing customer service. Sometimes, entrepreneurs can get too caught up in the day-to-day problems and trying to make money that they forget there are actual humans purchasing their products and services. Recently, I bought a small gift for my daughter that ended up deteriorating within a few...
The Power of Crafting a Brand Story as an Entrepreneur
Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or so, there has been a greater call for transparency in the way businesses operate. The individuals who start and run these businesses, regardless of industry, are being called into the spotlight, as more and more...
How to Get Out of the Comparison Trap and Move Your Business Forward
When you start out in business, it's normal to research those who have gone before you and try to learn from them. Personally, I have watched and examined countless interviews with entrepreneurs who I admire in order to learn all the steps they've taken to achieve the success they have today. And while this research...