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Technology For Marketing & Sales
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Top Fintech Startups in the Midwest 2022
The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
7 Critical Elements for Your Startup Landing Page to Convert
So, you've decided to launch a startup. Congrats: That's a bold decision! Now it's time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of online businesses struggling for a customer's attention. And while your ambitions may spread to designing a fully featured website with...
Dell Helps Businesses Identify the Best Display Monitor for Each Employee
As companies of all types and sizes struggle to survive and thrive in highly competitive markets, increasing employee productivity can provide a crucial edge. Even small gains, multiplied across all employees, can drive considerable growth. The less quantifiable benefits can be even greater, as happier, more productive employees are far more likely to deliver exceptional...
Why SMBs Shouldn’t Be Afraid of AI
Data overload is a common challenge that unites businesses of all sizes; whether they’re multinational corporations with millions of customer records, or small and medium businesses (SMB) with hundreds of receipts to log. Large enterprises are handling their data by embracing AI in their droves – so why are some SMBs still holding back from...
As You Scale Your Business, What Role Will Content Play?
There’s a startup renaissance going on right now, and it doesn’t seem to be slowing down any time soon. 2021 was a record year for U.S. venture capital, with investment nearly doubling year over year and first-time, early stage financings on the rise. But that doesn’t mean it’s getting any easier to start your own...
How to Write a Press Release Editors Won’t Toss
You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
How to Ensure Your Homepage Helps Your Business Reach Its Goals
If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one. An excellent homepage will help your small business grow by facilitating the buyer’s journey,...
How Monitors Deepen Your Employee Experience And Boost Results
In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
Avoiding Dumb Decisions in a Smart Tech World: Here’s When to Listen to Your Gut
Technology has become the backbone of how modern businesses function, with all types of organizations using tech applications to manage nearly every aspect of operations, from customer service to employee engagement. Whether using smart tech to enable communications, support security and privacy, enhance efficiency, aid employees or support operations, it’s no wonder startups rely on...
The Customer Is Always Right: Why Startups Should Pay Attention To CX Data
The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer is always right, the role of CX data in a growing e-commerce landscape is vital if you want to see high customer retention rates and a swift return on investment. The modern consumer is always active. They...
How the Metaverse Is Going to Revolutionize Retail Business
Most of the population has come across the term "metaverse" after Facebook’s revelatory move to change its name to Meta. Little did we know that the term was born in the early '90s through the fiction novel “Snow Crash” and has been used to describe an alternate reality since then. The buzz around the topic...
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
5 Tips to Authentically Market Your Startup to Gen Z
These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
6 Videos Your Small Business Should Make
Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming market is expected to increase by 18.96% by the year 2030. That is why including videos in your marketing strategy...
Optimize Your Business Homepage to Increase Your Conversion Rate
Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely you put a lot of effort into getting your homepage right. But, it’s important that you continue to tweak and...
Is Your Startup Leveraging the Latest Updates in Digital Marketing?
March 2022 marked the two-year anniversary of the COVID-19 pandemic – a scary and isolating time for many. Businesses – even entire industries – were forced to shut down while hundreds of thousands of people stayed home to avoid viral spread. The unexpected event led to an even more unexpected boom in new businesses. In...
The What, Why and How of Content Audits
If you're a content marketer, you know the importance of keeping your content strategy on track. But how do you know if your strategy is effective? You know that creating high-quality content is essential to your success, but what happens when you publish something that doesn't get the traction you expected? One way to assess...
Affiliate Marketing in the Metaverse: 6 Examples
It seems unbelievable that it was only five months ago that Mark Zuckerberg announced Facebook would rebrand to Meta to become a metaverse company, sparking confusion and curiosity. Today, the metaverse has become a common term that, for many, represents the future of the Internet. Even though the metaverse has yet to evolve and come...
What Is Cryptocurrency and Should Your Business Use It?
Cryptocurrency, also known as crypto, is a type of anonymous digital or virtual currency that, unlike other forms of currency, is not backed by any central authority or government. While the currency is not backed by a traditional source, like the Federal Deposit Insurance Corporation or FDIC, crypto is secure thanks to blockchain, an ongoing,...
Free Download: Learn How AI, VR, Blockchain Can Benefit Your Business
StartupNation’s Business Builder E-Book Series provides you with a FREE downloadable guide to help you start, grow or manage your business. Confused by the metaverse and blockchain? Curious about how e-commerce businesses generate income? Wondering how to use AI and VR in your small business? We've got answers and strategies for you in this FREE...