Technology For Marketing & Sales Archives

7 Mobile App Trends to Watch in 2023

The mobile app industry is an ever-changing landscape, with new technologies and trends emerging on a regular basis. It's nearly universal that people possess their own smartphones and the utilization of it is growing. The...

byAnna Shipman

January 10, 2023

How to Use AI to Successfully Build and Scale Your Retail Business

Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be...

byMichael Hill

October 31, 2022

How To (Safely) Set Up a Crypto Wallet for Your Small Business

As a business owner, you're always looking for new and innovative ways to reduce costs and increase profits while providing better service and more value to your customers. You've probably heard of Bitcoin and other...

byJordan Bishop

October 24, 2022

5 Ways E-Commerce Entrepreneurs Can Make More Data-Driven Decisions

E-commerce thrived in 2021, but if you want your brand to really take off, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If...

byLucas Miller

October 14, 2022

A Beginner’s Guide to Business Success in the Metaverse

There’s no hiding from it: The metaverse is coming, and it’s on track to disrupt the world of business as we know it. Championed by newly rebranded Meta (formerly Facebook), the metaverse will be a...

byAlex Young

October 5, 2022

5 Ways Startups Can Get Started with AI

AI (artificial intelligence) has fast become one of the best tools for growing a business — and in some cases, has even been the launchpad for new businesses in and of itself. As companies look...

byLucas Miller

September 27, 2022

The Top 7 Mistakes Newbies Make With Their WordPress Site

We all know WordPress is a great platform for building a website, but there are some common mistakes that new users make when just starting out with the platform. The good news is that all...

byChris Hardy

September 21, 2022

What Startups Need To Know About Content Marketing

Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...

byJT Ripton

September 16, 2022

4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan

There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...

byMeg Prejzner

September 14, 2022

Q&A: HighKey Entreprises’ Luke Lintz Keeps His Focus on the End User

Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...

byStartupNation

September 12, 2022

WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)

On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing. Tune in below for more: Tune in to News/Talk...

byStartupNation

August 31, 2022

Reach Each Generation in Today’s Marketplace with These Marketing Tactics

Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...

byAllan Colman

August 30, 2022

A 6-Step Checklist for Your Mobile App Branding

As of July 2022, there were 3.57 million apps in Google Play, compared to 2.56 million apps in Google Play and 1.85 million in the App Store in Q1 2020, so startup apps are faced with...

byKeith Shields

August 25, 2022

How Small Businesses Can Navigate the Elimination of Third-Party Cookies

Businesses need customers to stay competitive. To get those customers, most companies engage in digital marketing. However, one major type of digital marketing tool looks like it’s going away—the third-party cookie. And marketers who rely...

byJohn Rampton

August 24, 2022

15 Customer Touchpoints That Will Optimize Your Customer Journey

Defined as a contact or influential action, every touchpoint is a message that collectively forms part of your customers’ experience. But why are they crucial, and how can you enhance your customer journey? From beginning...

byHazel Raoult

August 23, 2022

How to Craft Value Propositions for Your Brand

Regardless of what product or service your startup offers, you will have competition. For example, if you open a restaurant in New York City, you will be competing with 23,650 other businesses for customers. If...

byAlaina Chiappone

August 23, 2022

How to Find Your Most Valuable Keywords for Commercial Intent

We rely on Google to find the information we need to help resolve our issues at the moment. This, naturally, offers businesses chances to put themselves on the radar of their ideal audience. But the...

byNahla Davis

August 19, 2022

WJR Business Beat: Amazon Leads the Way in U.S. Product Searches Online (Episode 460)

On today's Business Beat, Jeff talks about how Amazon is the preferred product search source eclipsing the use of search engines. Tune in below to learn a small business strategy to compete: Tune in to...

byStartupNation

August 17, 2022

How Your E-Commerce Startup Can Compete With Amazon’s Low Prices

Amazon is a behemoth. Point blank. Period. With more than 300 million customers worldwide, Amazon holds the crown as the top player in the e-commerce space, with almost 40% of the market share. Amazon's low prices,...

byKelly Moser

August 16, 2022