5 Ways Startups Can Get Started with AI
AI (artificial intelligence) has fast become one of the best tools for growing a business — and in some cases, has even been the launchpad for new businesses in and of itself. As companies look...
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Technology For Marketing & Sales
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The Top 7 Mistakes Newbies Make With Their WordPress Site
We all know WordPress is a great platform for building a website, but there are some common mistakes that new users make when just starting out with the platform. The good news is that all...
What Startups Need To Know About Content Marketing
Content marketing is more than just a way to attract visitors to your website. It also fuels social media, supports search engine optimization, and is a powerful lead-generation tool. However, you must protect your efforts...
4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan
There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...
Q&A: HighKey Entreprises’ Luke Lintz Keeps His Focus on the End User
Entrepreneur Luke Lintz is just 22, but he's already had eight-figure successes and his share of failures. He's built a digital marketing firm, HighKey Enterprises, with his brothers that is anything but low-key. Critical to...
WJR Business Beat: In Advertising, Active Attention Is the Key Metric (Episode 467)
On the Business Beat, Jeff shares some marketing advice from an Omnicron Media Group/Amplified Intelligence study indicating impressions aren't the ad metric businesses should be eyeing. Tune in below for more: Tune in to News/Talk...
A Quick Guide to Generating Quality Leads from LinkedIn
What do freelancers, young agencies and budding entrepreneurs have in common? It is the endless search and struggles to find quality leads and convert them into customers. Cold emailing and cold messaging aren’t so effective...
Reach Each Generation in Today’s Marketplace with These Marketing Tactics
Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...
A 6-Step Checklist for Your Mobile App Branding
As of July 2022, there were 3.57 million apps in Google Play, compared to 2.56 million apps in Google Play and 1.85 million in the App Store in Q1 2020, so startup apps are faced with...
How Small Businesses Can Navigate the Elimination of Third-Party Cookies
Businesses need customers to stay competitive. To get those customers, most companies engage in digital marketing. However, one major type of digital marketing tool looks like it’s going away—the third-party cookie. And marketers who rely...
15 Customer Touchpoints That Will Optimize Your Customer Journey
Defined as a contact or influential action, every touchpoint is a message that collectively forms part of your customers’ experience. But why are they crucial, and how can you enhance your customer journey? From beginning...
How to Craft Value Propositions for Your Brand
Regardless of what product or service your startup offers, you will have competition. For example, if you open a restaurant in New York City, you will be competing with 23,650 other businesses for customers. If...
How to Find Your Most Valuable Keywords for Commercial Intent
We rely on Google to find the information we need to help resolve our issues at the moment. This, naturally, offers businesses chances to put themselves on the radar of their ideal audience. But the...
WJR Business Beat: Amazon Leads the Way in U.S. Product Searches Online (Episode 460)
On today's Business Beat, Jeff talks about how Amazon is the preferred product search source eclipsing the use of search engines. Tune in below to learn a small business strategy to compete: Tune in to...
How Your E-Commerce Startup Can Compete With Amazon’s Low Prices
Amazon is a behemoth. Point blank. Period. With more than 300 million customers worldwide, Amazon holds the crown as the top player in the e-commerce space, with almost 40% of the market share. Amazon's low prices,...
4 Quick Wins for Marketing Your Health Care Startup
With health care spending forecasted to reach $10 trillion in 2022, you want to make sure that as a health care startup, you’re putting the optimal effort (and spend) into your traditional and digital marketing...
5 Business Processes You Didn’t Know You Could Automate
Automation is becoming a more prevalent part of the business landscape. However, one of the mistakes too many company leaders make is to assume this is simply a matter of robotics in manufacturing. It’s important...
What Is a Social Media Target Audience, and How Do You Find It?
Most modern companies know that having an online social presence is essential. It's rare to come across a business without at least a website or a Facebook page. However, an excellent digital marketing strategy involves...
Viral Marketing: A Double-Edged Sword for Startups
Marketing and growing your brand are two of the biggest challenges when running a startup. In the earliest stages of your company, you don’t have a lot of money, can barely say you have a...
How Small Businesses Can Enhance the Customer Experience
It is difficult to overstate the impact that the rise of e-commerce has had on the customer experience. From pre-purchase to post-purchase, and everything in between, the digitization of business has helped to make the...