Maximize Your Marketing Archives

$10K Verizon Grants and Other Free Benefits for Entrepreneurs

The latest round of funding from Verizon's Small Business Digital Ready grant program is coming to a close. Totaling $1 million in this round alone, the $10,000 grant program is one of the most popular...

byStartupNation

November 29, 2023

Young man in front of a whiteboard explaining a project

5 Common Rules of Digital Marketing Most Startuppers Often Ignore

Startuppers work hard to launch their business: Ideas, business plans, pitch decks, and digital channels — all consume resources and require knowledge and skills. Another critical element of this complex process is marketing. ...

byLesley Vos

November 27, 2023

Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business...

byRachel Blakely-Gray

November 9, 2023

4 Elements of an Effective Seasonal Marketing Campaign

The holiday season is an interesting time to observe marketing trends within any industry. On the one hand, consumers are shopping more than any other time of the year, and on the other hand, there’s...

byJustin E. Crawford

November 3, 2023

6 Things All Entrepreneurs Should Do in November

With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday...

byMeredith Wood

November 2, 2023

4 Ways to Leverage Data for Maximizing Your Business Revenue

Data is the fuel for business growth and as an entrepreneur in the competitive SaaS space, I have witnessed its power. From helping teams to build effective demand-generation marketing campaigns to driving quality leads and...

byMadhu Puranik

July 17, 2023

Young woman vlogger taking selfie while holding can of soda

3 Ways TikTok Trends Can Benefit Your Startup

With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average TikTok user spends around 95 minutes a day on the app, only 18% of marketers use it....

byJohn Rampton

July 10, 2023

What Defines a Business’ Success: Measuring Marketing Metric

In the fiercely competitive business landscape, the key to gaining an edge lies in the art of effective marketing. As a startup business owner or aspiring entrepreneur, you understand the significance of captivating potential customers...

byCrissy Partosa

May 19, 2023

8 Tips for Startups Wanting to Re-Energize Their Content Marketing

Are you happy with your content marketing? Even if the answer is “You bet I am!” and if you’ve been hitting your KPIs consistently, there’s a risk of getting stuck in a rut and subsequently...

byJohn Hurley

March 31, 2023

How to Transform Your Content Marketing Strategy with A.I.

Content marketing is a key part of any modern digital marketing strategy. It plays an important role in creating trust and authority, providing valuable information to readers, and driving traffic and leads to your business....

byKarim Sidibe

March 14, 2023

Inbound vs. Outbound Marketing: Which One is Better for Your Startup?

Inbound vs. outbound is one of the biggest questions that may arise when starting up. When you have limited resources and no clue about what will help grow your startup, which one do you pick?...

byEduard Klein

March 9, 2023

Trust Signals: Brand Building in a Post-Truth World

Excerpted from “Trust Signals: Brand Building in a Post-Truth World” by Scott Baradell. Published by Lioncrest Publishing Copyright © 2022. In the Brothers Grimm fairy tale Hansel and Gretel, Medieval Germany is in the grips...

byScott Baradell

February 23, 2023

5 White Label Tools that Growing Agencies Can Use to Deliver New Types of Value

White labeling refers to the practice of a company branding a product or service developed by another company as its own. It can be done with physical products, such as consumer goods, or with digital...

byLucy Manole

February 20, 2023

10 Best Practices Successful Companies and Marketers Follow

The best companies employ the best practices. Easy to say, right? But not so easy to do. Here we look at the best practices consistently followed by successful marketing companies or marketing departments within successful...

byAssociation of National Advertisers

February 16, 2023

10 Negotiation Techniques to Make You a Better Entrepreneur

Startup entrepreneurs are not always the best negotiators. Sure, for some small business owners, negotiation comes naturally. Think of the ones who started negotiating an allowance and extra TV time with their parents at age...

byThe Sloan Brothers

February 1, 2023

8 Common SEO Mistakes SaaS Companies Should Avoid

Some studies have shown companies estimate 70% of their business applications fall into the software-as-a-service (SaaS) category. The demand for such applications has also risen immensely among software engineers. In 2023, the SaaS industry will...

byAtar Almog

January 17, 2023

7 Tips to Snap and Edit Outstanding Photos for Instagram

Instagram was introduced as a social networking app with photo-sharing capability. Fast forward to 2023, Instagram has evolved as a powerful business marketing tool with incredible features that allow sharing content in multiple formats, such...

byHazel Raoult

January 13, 2023

3 Essential Strategies Entrepreneurs Must Use to Make Potential Customers Want Their Product

What makes people want stuff? This is a critical component of any launch, but it’s often forgotten by entrepreneurs as they introduce their idea to the world. In order to build a community of customers,...

byWill Russell

January 11, 2023