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Maximize Your Marketing

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negotiation techniques
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10 Negotiation Techniques to Make You a Better Entrepreneur

Startup entrepreneurs are not always the best negotiators. They step into the shoes of a business owner for the first time and find (to their surprise) that nearly everything involves negotiation of some kind, and they may not always have those negotiation techniques down. Starting a business requires, quite literally, hundreds of negotiations. Some are...
sales pitches
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12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
underrated marketing techniques
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Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
Business Growth 101
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Business Growth 101: How To Scale Your Online Operation

E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which you (the business owner) can deploy are nearly limitless and ever-evolving. All part of the fun, for sure. So, with...
content strategy
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6 Steps to Build a Content Strategy for Your Startup

Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
Gen Z
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5 Tips to Authentically Market Your Startup to Gen Z 

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
video
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6 Videos Your Small Business Should Make

Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic.  According to the recent studies conducted by MarketWatch, the global video streaming market is expected to increase by 18.96% by the year 2030. That is why including videos in your marketing strategy...
conversion rate
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Optimize Your Business Homepage to Increase Your Conversion Rate

Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales.  When you first set up your website, it’s likely you put a lot of effort into getting your homepage right. But, it’s important that you continue to tweak and...
digital marketing
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Is Your Startup Leveraging the Latest Updates in Digital Marketing? 

March 2022 marked the two-year anniversary of the COVID-19 pandemic – a scary and isolating time for many. Businesses – even entire industries – were forced to shut down while hundreds of thousands of people stayed home to avoid viral spread. The unexpected event led to an even more unexpected boom in new businesses. In...
content audits
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The What, Why and How of Content Audits

If you're a content marketer, you know the importance of keeping your content strategy on track. But how do you know if your strategy is effective? You know that creating high-quality content is essential to your success, but what happens when you publish something that doesn't get the traction you expected? One way to assess...
visual economy
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How E-Commerce Startups Can Win in the Visual Economy

The human brain is hardwired to process visual information. In fact, we respond to visuals 60,000 times faster than we do to text. It’s no surprise, then, that 65 percent of us are visual learners, meaning that we assimilate information better through visuals than through audio or the written word. This is crucial information for...
flash sales
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StartupNation Growth Hacks #8: Create Flash Sales to Generate Revenue Now

The eighth in a series. Flash sales are a great way to generate quick revenue while engaging and delighting your customers. Effective flash sales offer something highly desirable to your customers for a limited period of time and/or in limited quantity at an attractive discount. The fear of missing out combined with attractive pricing is a proven way to...
brand activism
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How Brand Activism Can Influence Business Performance

It's difficult to read the morning news while sipping your freshly brewed cup of coffee without hearing about one horror story after another. While this might be upsetting, a lovely and uplifting byproduct of all this criticism is that it inspires many to become activists. People also want to see companies take a position and...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
target audience
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Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
online content
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StartupNation Growth Hacks #6: Produce Online Content

The sixth in a series. Producing and publishing content relevant to your business is one of the most cost-effective ways to generate inbound leads, and those new leads in turn provide you with an opportunity to drive more sales. In addition, you’ll create positive brand impressions and build the trust and confidence that come from...
ad fatigue
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Use These Tactics to Attract Customers Battling Ad Fatigue

Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue and banner blindness to reach new customers? Below are some tips and tricks to keep people engaged despite today's glut of information. User-generated content engages customers User-generated content (UGC) such as unboxing videos and customer reviews make...
conversational marketing
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Should Your Business Use Conversational Marketing?

Conversational marketing is a customer-centered approach that opens the lines of communication between company and client. Everything you do should be from the stance of what’s best for the buyer and how you can make their experience the best it can be. Startups and entrepreneurs can benefit from building strong relationships in the early stages...