Grant Polachek

5 posts

Grant Polachek is the director of marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

Airbnb Rooms: When Rebranding Works Backwards

Many businesses have humble origins. Bill Gates built Microsoft out of an Albuquerque garage, while Airbnb began with three air mattresses on the floor of a San Francisco loft. It’s in the nature of success...

byGrant Polachek

September 11, 2023

Why Your Business Name Should Be a Powerful Branding and Marketing Tool

When you are brainstorming a name for your new business, it can be difficult to know how to select the best one, especially if you are initially drawn to a particular name. You might have...

byGrant Polachek

June 11, 2022

How to Choose a Business Name That Aligns With Your Brand Tone

Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside...

byGrant Polachek

January 22, 2019

4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do...

byGrant Polachek

October 7, 2017

3 Business Name Disasters and How You Can Avoid Them

Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business...

byGrant Polachek

June 1, 2017