Putting Money Where Our Mouth is: Going Big on an Ultra-Premium Domain
A domain name is a piece of online real estate and, like the location and design of a…
Airbnb Rooms: When Rebranding Works Backwards
Many businesses have humble origins. Bill Gates built Microsoft out of an Albuquerque garage, while Airbnb began with…
Why Your Business Name Should Be a Powerful Branding and Marketing Tool
When you are brainstorming a name for your new business, it can be difficult to know how to…
How to Choose a Business Name That Aligns With Your Brand Tone
Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety…
4 Ways Your Business Name Impacts Your Bottom Line
Your business name is more than just a buzzy moniker. While a great business model is certainly a…
3 Business Name Disasters and How You Can Avoid Them
Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to…