Grant Polachek

4 posts
Grant Polachek is the director of marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.
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How to Choose a Business Name That Aligns With Your Brand Tone

Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside to double check the signage. Your confusion would come from the dissonance between your expectations of the brand based on...
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4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
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3 Business Name Disasters and How You Can Avoid Them

Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business name that perfectly encapsulates your startup’s vision. Three big business name disasters While you may be tempted to settle on the first...