Why Your Business Name Should Be a Powerful Branding and Marketing Tool
When you are brainstorming a name for your new business, it can be difficult to know how to select the best one, especially if you are initially drawn to a particular name. You might have numerous brand name ideas, and all of them work, but none of them seem like they’re the perfect fit. In...
How to Choose a Business Name That Aligns With Your Brand Tone
Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside to double check the signage. Your confusion would come from the dissonance between your expectations of the brand based on...
4 Ways Your Business Name Impacts Your Bottom Line
Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
3 Business Name Disasters and How You Can Avoid Them
Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business name that perfectly encapsulates your startup’s vision. Three big business name disasters While you may be tempted to settle on the first...