Browsing Tag

Books

252 posts

Book excerpts are carefully curated from books selected by StartupNation’s editorial staff, written by leading business authors, thought leaders and entrepreneurs.

brag better pitch
Read More

The 4 Essential Factors That Make a Good Business Pitch

The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
You Need PR
Read More

PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade. It takes twenty-two subcontractors to build the average home. Specialists are needed to build out the foundation and others to...
relational intelligence
Read More

5 Ways to Retain Talent by Using Relational Intelligence

The following is adapted from "Relational Intelligence: The Five Essential Skills You Need to Build Life-Changing Relationships" by Dr. Adam C. Bandelli. Stress affects all of us differently. Since the start of the COVID-19 global pandemic, employees have had to deal with various challenges in both their personal and professional lives. The lines between our...
Read More

Harness the Power of Conflict to Grow Your Company

The following is an excerpt  from “Don't Get Mad at Penguins: And Other Ways to Detox the Conflict in Your Life and Business" by Gabe Karp. Copyright 2022 by Post Hill Press.   “Gabe Karp, you look like shit,” Steve grinned as he swept into the waiting area. His bold remark caught me off guard....
The #Pace Process
Read More

How to Handle Career Uncertainty: Take Control of What You Can Change Now

Excerpted from The #Pace Process for Early Career Success. Copyright © 2022 by Mark Zides. Reprinted with permission from Armin Lear Press. All rights reserved.  What can I do now? Not tomorrow, not next year, but now? We can’t predict the future, and we can’t have complete control over things that haven’t happened yet. Isn’t it funny we...
financial literacy
Read More

The Ultimate List of Books to Read to Sharpen Your Financial Literacy

Managing your finances should be taught in school. Unfortunately, this is not always the case. More than half of us live paycheck to paycheck. Similarly, nearly one-third of adults have no emergency reserves or savings. This is a recipe for disaster, especially when we’re faced with recession or a pandemic. Solid financial guidance is essential....
All Are Welcome
Read More

Adding Diversity to the Workplace Means Removing Barriers

Excerpted from "All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results" by Cynthia Owyoung, pp. 93-97 (McGraw Hill, February 2022).   Your company says it wants to add diversity to its workforce, but wanting something to happen doesn’t necessarily make it happen. To build an inclusive team, your organization...
leading from the jumpseat
Read More

Tough Conversations: It Takes Practice

The following is an excerpt on leadership from "Leading From the Jumpseat: How To Create Extraordinary Opportunities By Handing Over Control" by Peter Docker. Copyright 2021 by Why Not Press.   Despite years of facing tough conversations, I still don’t find it easy, and it takes a lot of thought and planning. Having to talk...
exit right
Read More

Have a Startup? Make Sure You’re On the Right Fundraising Path

The following is adapted from "Exit Right: How to Sell Your Startup, Maximize Your Return and Build Your Legacy" by Mark Achler and Mert Iseri. Most of us know Travis Kalanick from his meteoric rise as the CEO of Uber, and his ultimate fall from grace. What most don’t talk about is his obsessive focus...
self-made boss
Read More

The Blueprint That Brings Your Business Closer to Success

Adapted excerpt from "Self-Made Boss: Advice, Hacks, and Lessons From Small Business Owners" by Jackie Reses and Lauren Weinberg (McGraw Hill/2022) ©2022 by Jackie Reses and Lauren Weinberg.  All rights reserved.   Small businesses have about a 50-50 chance of surviving the first five years – and one in five don’t even make it a...
Read More

6 Finance Books to Help You Make Better Business Decisions

Just when you thought that successful business owners don’t have the time to curl up in bed to read a book, you’d be surprised to know that average entrepreneurs read at least one book a week. Even someone as successful as Bill Gates, the founder of Microsoft, squeezes in 50 books a year to get...
The Public Relations Handbook
Read More

How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...
AI As Your Teammate
Read More

Your Guide to Using Custom Automation for Any Business Process

The following is adapted from "AI as Your Teammate" by Evan Ryan. Copyright 2021 by Teammate Press. There are so many AI tools out there that allow you to automate a multitude of tasks both large and small. But custom automation? That is where the rubber truly meets the road. Once you give your team...
The First, the Few, the Only
Read More

Leaving Corporate to Be an Entrepreneur Empowers Women of Color

This modified excerpt is from THE FIRST, THE FEW, THE ONLY: How Women of Color Can Redefine Power in Corporate America by Deepa Purushothaman. Copyright ©2022 by the author and reprinted by permission of Harper Business.   I have met more senior women of color in the past few years who have left companies to start their own endeavors...
entrepreneur lifestyle
Read More

5 Foundational Pillars for a Successful Entrepreneur Lifestyle 

Being an entrepreneur isn’t a job. It’s a lifestyle built around your businesses. You have to be all in, fully engaged, and willing to do whatever it takes to make your business successful. However, beyond the nuts and bolts of starting, growing and running your own business, you must first build a foundation for the...
Keren Tsuk mindfully wise
Read More

3 Ways to Engage Employees from a Place of Meaning, Purpose, Intrinsic Motivation, and Connection

Excerpted from "Mindfully Wise Leadership: The Secret of Today’s Leaders" by Keren Tsuk. Copyright 2021 by Rowman & Littlefield Publishers.  Mindful leadership enables us, as managers, to be mindful to ourselves, employees, customers, and the changing market needs—and from this place create workplaces that engage talented people and enable them to thrive, be creative, and...
how to begin
Read More

A Step-By-Step Process to Turn Your Ambition into a Worthy Goal

This excerpt is adapted from “How to Begin: Start Doing Something That Matters” by Michael Bungay Stanier  ©2022 and is reproduced with permission from Page Two.   It’s Hard to Be Ambitious I’m in my fifties, and one of the small but insulting ways my body’s aged is that my eyesight’s warped. I now spend too...
product-led SEO
Read More

SEM vs. SEO: What’s the Difference and Why Does It Matter? 

This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some folks aren’t quite sure of the difference, and when the terms are used interchangeably, it can lead to misallocation of...