7 Books to Inspire Your Business Strategy For 2026
As the new year approaches, organizations are looking for ways to grow, empower their teams, and stay ahead…
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Books
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Book excerpts are carefully curated from books selected by StartupNation’s editorial staff, written by leading business authors, thought leaders and entrepreneurs.
Think of Change as a Product: Lessons from IBM
This is an adapted excerpt from the introduction to Irresistible Change: A Blueprint for Earning Buy-In and Breakout…
From Asking to Offering: The Mindset Shifts Every Founder Needs
If you have never raised any money before, everything about the process might feel daunting. You will most…
Reimagining Wealth: A One-Page Plan
This is an excerpt from YOUR MONEY: Reimagining Wealth in 101 Simple Sketches by Carl Richards. Every month,…
The Surprising Behavioral Science That Built Five Guys: Goal Dilution
Imagine a sunny day on the boardwalk in Ocean City, Maryland. It’s the mid-1980s, muscle tees and acid-washed…
IPO or Bust? How to Build the Right Shareholder Roster Before You Go Public.
This is an excerpt from The CEO’s Guide to the Investment Galaxy: Navigating Markets to Build Great Companies by…
5 Reads to Build Your Business this Entrepreneur Day
World Entrepreneur’s Day is the perfect opportunity to celebrate bold ideas, fresh thinking, and the people who turn…
Why Navigating Politics Matters Even in the Most Innovative Environments
When we think of startup culture, we often picture open office layouts, team happy hours, and a “no…
The Recipe for a Successful Sale Goes Beyond Price
Close your eyes for a moment and allow yourself the indulgence of picturing your dream future a few…
How I Got 300,000 LinkedIn Followers — And the Secrets Every Founder Should Steal
When I entered the workforce, I didn’t expect tech to be an industry that would value my journalism…
Why Most Leaders Stay Stuck–Even When They’re Doing Everything Right
Some of the hardest-working leaders I know are also the most frustrated. They’re experienced. Smart. Driven. Their team…
Radio Flyer: A Case Study in Pragmatic Innovation and People First
In 1997, Robert Pasin, the grandson of Radio Flyer founder Antonio Pasin, became company CEO. He put into…
AI and the Coming Agent Economy: ‘Connection Changes Everything’
This is an excerpt from DIGITAL IMPACT: The Human-Element of AI-Driven Transformation, by Steve Lucas, Chairman and CEO…
4 Things I’ll Do Differently When I Start My Next Company
After three decades of building companies, I’ve had enough distance to see the patterns. Starting with Ooma, then…
How to Ready Your Business to Fundraise as a Finance Leader
When working for a startup or scaleup, a big part of the finance leader’s role is helping the…
Why Perfectionism Is Stalling Your Startup, and How to Rethink It
Workplace perfectionism, especially at startups, walks a fine line between valuable asset and destructive liability. While it can…
The One Book Every New Business Owner Should Read
The word of the day is “autodidact” (rhymes with grotto-pie-smacked, like when you get hit with a pastry…
4 ‘Big Company’ Diseases That Can Kill Your Startup
Startups often dream of scaling into industry leaders, but too often, they end up suffocating under their own…
Understanding the Lazy, Fickle, Unpredictable Customer: 5 Rules for Sales
You might have the best product in the world — one that could solve mission critical problems for…
How to Stop Running Your Growing Business Like It’s Still a Startup
When exactly does a business go from being a start-up to an established entity? Many argue it’s when…