The Surprising Behavioral Science That Built Five Guys: Goal Dilution
Imagine a sunny day on the boardwalk in Ocean City, Maryland. It’s the mid-1980s, muscle tees and acid-washed…
Richard Shotton and MichaelAaron Flicker
1 post
MichaelAaron Flicker is an American entrepreneur who builds companies powered by behavioral science. He started his first company at just 14 years old. He is the founder and CEO of XenoPsi Ventures, a brand incubator firm that owns, operates and invests in over a dozen companies.
Richard Shotton specializes in applying behavioral science to marketing. He is the founder of Astroten, a consultancy that helps brands such as Google, Mondelez and Meta with their challenges. He is the author of The Choice Factory and The Illusion of Choice, best sellers that explain how behavioral science can solve business challenges.