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Attract New Customers
412 posts
Small Businesses That Own Their MarTech Can Edge Out the Competition
Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
How Digital Marketing Helps Startups Overcome Growth Challenges
Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities. So, it takes a lot of work, resources, learning and risk-taking, and yet none of...
5 Ways Technology Can Improve Brand Awareness
Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
WJR Business Beat: The Customer Is King (Episode 412)
On today's Business Beat, Jeff Sloan tells small businesses what they need to do to keep customers happy. Tune in below to learn more about the Raydiant survey results on what consumers want: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears
We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy. With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
7 Critical Elements for Your Startup Landing Page to Convert
So, you've decided to launch a startup. Congrats: That's a bold decision! Now it's time for prompt actions. You need to make the world know about it, claiming your place in the bottomless sea of online businesses struggling for a customer's attention. And while your ambitions may spread to designing a fully featured website with...
12 Unique Ideas For Memorable Sales Pitches
What is one unique idea for an entrepreneur to create an effective and memorable sales pitch? To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
How to Ensure Your Homepage Helps Your Business Reach Its Goals
If you want your online business to flourish, you need to ensure you get your website’s homepage right. This is because it will provide the first impression people get of your brand, and you’ll need it to be a good one. An excellent homepage will help your small business grow by facilitating the buyer’s journey,...
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
6 Simple Hacks for Building Loyal, Long-Term Clients
Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they built a base of loyal, long-term clients, rather than constantly trying to chase down new customers. Research shows that it...
5 Tips to Authentically Market Your Startup to Gen Z
These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
5 Strategies to Turn Around a Program Launch That Isn’t Working
If you’re a few days into your program launch and you’re disappointed by lack of results, don’t waste your time by wallowing in what you think is failure. Before diving into these five steps, first recognize that no matter the situation, your launch is not a failure. I like to tell my clients that every...
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360. Online sales are just...
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
Creating Vertical Social Networks for Niche Audiences: How This Startup Captured Millions Across the World
Of all the online innovations from the past 20 years, it is undeniable that the rise of social media is one of the biggest and most influential. The likes of Facebook, Instagram and Twitter have billions of users among them, and even those of us who aren’t actively using any social networks understand what they...
Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will come” — has misled millions...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
User Experience and Funnel Drop-Offs: What You Should Know
Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online. Sales funnel drop-offs refer to the moment during the buying process where the user abandons the process on a website or app. They signal problems with the user...
StartupNation Growth Hacks #6: Produce Online Content
The sixth in a series. Producing and publishing content relevant to your business is one of the most cost-effective ways to generate inbound leads, and those new leads in turn provide you with an opportunity to drive more sales. In addition, you’ll create positive brand impressions and build the trust and confidence that come from...
StartupNation Growth Hacks #5: Employees as Ambassadors
The fifth in a series. We all know about the power of influencer marketing, but too many people miss the inherent opportunity of having their employees be their company's influencers. Engaging your employees as ambassadors goes beyond simply providing good customer service. An ambassador promotes the company, the owner and the product in authentic ways...