Will Russell

2 posts

Will Russell is CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches. He has been featured in Business Insider, Forbes, Crain’s New York, Indiegogo, StartUp Nation and more. His new book is, "Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time" (Nicholas Brealey, Nov. 8, 2022).

3 Essential Strategies Entrepreneurs Must Use to Make Potential Customers Want Their Product

What makes people want stuff? This is a critical component of any launch, but it’s often forgotten by entrepreneurs as they introduce their idea to the world. In order to build a community of customers,...

byWill Russell

January 11, 2023

The Time for Entrepreneurship is Now: How Work Will Change Due to COVID-19

There’s no denying that COVID-19 is changing the way we do business. Offices are closed, employees are working from home, and entire industries are being shut down. The week of March 21, 3.3 million Americans...

byWill Russell

April 22, 2020