Measurements & Reporting Archives

What Is Profit, Anyway? Why Entrepreneurs Need To Get Clear To Be Successful

This is an adapted excerpt from "True Profit!: No Company Ever Went Broke Turning a Profit" by Hermann Simon. Copyright 2021 by Springer. “I’m for profit maximization!” If you want to infuriate large portions of...

byHermann Simon

August 2, 2022

How to Define (and Measure) the Metrics That are Crucial to Your Business

Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs may focus on the wrong metrics. Red herrings are an elephant in the room. This perplexing mix...

byOren Greenberg

July 11, 2022

How Artificial Intelligence Can Enhance the Employee Experience in HR

Artificial intelligence (AI) raises everything from fears of a takeover by machines to optimism that computers will solve some of humanity's toughest challenges. Still, it is fast becoming an important consideration for many business processes,...

byBoyd Davis

March 16, 2022

27 Simple Tools to Run a Remote Team

Remote work took over the world in 2020, and thanks to the benefits it provides, it’s not going anywhere anytime soon. It’s not just good for the employees (who can stay safer and commute less),...

byDmitry Dragilev

February 21, 2022

5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...

byJustin McGill

February 12, 2022

How Barcodes Show Your Product is Retail Ready

In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods...

byMichelle Covey

January 23, 2022

How to Motivate Your Team Using Milestone Charts

When planning and tackling a project, there are a variety of ways to help your team stay on track. You can keep a list, create a Kanban board, or use other organization resources. Another popular...

byMona Freund

January 21, 2022

An SOC 2 Audit: Why Your Business Should Get One

Information security is more important than ever, and part of that includes conducting SOC 2 audits. SOC 2 stands for System and Organization Control 2 report. Simply put, an SOC 2 report is designed to...

byRob Pierce

November 16, 2021

How Quality Reporting Helps Smart Entrepreneurs Build Investor Trust and Long-Term Returns

Think of investor reporting as the foundation of trust between a company’s founders and its investors. That trust is earned over time and is strengthened by timely reporting of company results. Strategic entrepreneurs will see...

byJonathon Angell

October 12, 2021

How to Boost Your Startup’s Profitability with This Old Improv Trick

Where does revenue come from? And how can we make more of it? When you’re building a business, everything comes down to these two questions. The more specifically you can answer the first, the more...

byLauren Balik

October 6, 2021

5 Things E-Commerce Startups Should Focus on for Success in 2021

After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for dear life in 2021. Many businesses are still scrambling to move online, and big brands are diving...

byJake Rheude

January 12, 2021

Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what...

byJustin McMillan

December 23, 2020

What is Dark Data and How Can Your Business Profit From It?

Sponsored content Entrepreneurs are collectively being led to believe that data is the new currency. This attitude has prompted executives to hoard sizable amounts of data on behalf of their businesses. However, the truth is...

byAndrej Kovacevic

December 9, 2020

Vitamin B (for Business): The Difference Between Having a Job and Having a Business

The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey. For more information, visit petracoach.com/vitamin-b. The B vitamin is essential for the health of your brain, nervous...

byAndy Bailey

January 28, 2020

How to Make This Your Best Money Year Yet, According to 8 Self-Made Millionaires

One of the smartest ways to set your financial goals create a game plan to achieve them this is to learn from others who have (or have accomplished) similar goals. To help give you some ideas,...

byThe Oracles

January 23, 2020

3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That...

byElijah Masek-Kelly

August 30, 2019

6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across...

byMatt Shealy

August 28, 2019

How This Startup Company Collected Over 20K Email Leads in One Month

There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great, but only if they are targeted specifically to your demographic. So, the question is, how can you...

byJosh Band

August 26, 2019

Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer...

byBeybin Esen

August 16, 2019

6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies....

bySerenity Gibbons

August 13, 2019