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Measurements & Reporting

96 posts
artificial intelligence
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How Artificial Intelligence Can Enhance the Employee Experience in HR

Artificial intelligence (AI) raises everything from fears of a takeover by machines to optimism that computers will solve some of humanity's toughest challenges. Still, it is fast becoming an important consideration for many business processes, and human resources (HR) is no different. HR departments are starting to deploy AI solutions to save costs, influence more...
tools for remote work
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27 Simple Tools to Run a Remote Team

Remote work took over the world in 2020, and thanks to the benefits it provides, it’s not going anywhere anytime soon. It’s not just good for the employees (who can stay safer and commute less), but businesses as well. Employers are now saving up to $10,000 per employee on office overhead costs, and remote-first companies...
content marketing
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5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...
barcodes
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How Barcodes Show Your Product is Retail Ready

In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods purveyors, niche clothing boutiques and other startup brands with specific shoppers around the world. While retailers can carry a wide...
milestones
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How to Motivate Your Team Using Milestone Charts

When planning and tackling a project, there are a variety of ways to help your team stay on track. You can keep a list, create a Kanban board, or use other organization resources. Another popular method is to focus on reaching your project milestones. Milestones are important steps that need to be completed to finish...
SOC 2 audit
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An SOC 2 Audit: Why Your Business Should Get One

Information security is more important than ever, and part of that includes conducting SOC 2 audits. SOC 2 stands for System and Organization Control 2 report. Simply put, an SOC 2 report is designed to instill confidence in business owners and stakeholders by proving that all operations are happening in a secure manner. However, there's...
Profitability
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How to Boost Your Startup’s Profitability with This Old Improv Trick

Where does revenue come from? And how can we make more of it? When you’re building a business, everything comes down to these two questions. The more specifically you can answer the first, the more opportunities you’ll see to answer the second. To see the big picture, you have to get small. You need to...
e-commerce 2021
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5 Things E-Commerce Startups Should Focus on for Success in 2021

After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for dear life in 2021. Many businesses are still scrambling to move online, and big brands are diving into e-commerce in a way that may intimidate some smaller players who are looking to break out. So, to help...
customer feedback
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Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what your customers actually want. Then, this knowledge needs to be incorporated into every layer of your business, including product development,...
dark data
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What is Dark Data and How Can Your Business Profit From It?

Sponsored content Entrepreneurs are collectively being led to believe that data is the new currency. This attitude has prompted executives to hoard sizable amounts of data on behalf of their businesses. However, the truth is that the leaders at many organizations have no idea what they should be doing with this data. Further complicating the...
vitamin b for business
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Vitamin B (for Business): The Difference Between Having a Job and Having a Business

The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey. For more information, visit petracoach.com/vitamin-b. The B vitamin is essential for the health of your brain, nervous system and, really, the entire body. Similarly, “Vitamin B (For Business)” is vital for company leaders – improving the health...
link-building mistakes
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3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That said, to truly make this happen, the importance of quality backlinks for organic ranking cannot be overstated. Quality backlinks are...
performance metrics
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6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across the board will argue will justify your fantastic idea to potential investors, here are six time-tested metrics you should pay...
email
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How This Startup Company Collected Over 20K Email Leads in One Month

There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great, but only if they are targeted specifically to your demographic. So, the question is, how can you collect tons of targeted email addresses a month? This month, my company, Plate Crate, collected 24,887 email addresses through a...
consumer lifestyle data
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Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer insights in an age in which tech has truly taken over is data-powered. In order to achieve marketing success, your...
local company
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6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies. If your new business hopes to one day reach that level, it needs more than just community support. Satisfied locals...
influencer marketing
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4 Steps for Tracking Influencer Marketing with Profitable Precision

Influencer marketing has grown into a multi-billion dollar industry and continues to rise. According to Influencer Marketing Hub, it's expected to grow into a $6.5 billion industry in 2019. Yes, influencing is now a billion-dollar thing. Thanks, Kylie Jenner.  An influencer is an "individual who has the power to affect purchase decisions of others because...
social media
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6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...