Justin McMillan

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Justin McMillan is an expert in e-commerce growth initiatives and the Chief Operating Officer of UpstartWorks, a distribution company, empowering people and brands by providing expertise, speed to revenue, and scalable technology. Its suite of proprietary technologies is designed to drive results for its customers across their buyer journeys.
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Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what your customers actually want. Then, this knowledge needs to be incorporated into every layer of your business, including product development,...