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Improve Sales Performance
230 posts
The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears
We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy. With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
5 Tips for Closing a Sales Deal
A deal usually has several parts: the hatching of the idea by one party, its conceptual embrace by the other side and finally the closing. In most cases, the first two phases of a transaction or sales cycle are much easier than closing a sales deal. Sealing a deal (because of the prospect that it...
Win a Business Negotiation in 3 Simple Steps
Getting what you want does not always come easily. You have to work for it. But, if you are properly prepared, you can conquer almost any business dilemma. Things do not always go as planned, and it can be tough trying to negotiate with someone who just will not budge. There is a myriad of...
5 Tips for Getting a Yes and Closing More Sales
An entrepreneur needs to have a well-rounded understanding and knowledge of all components involved in running a business, and being comfortable with sales is especially essential for small business growth. Sales are, quite literally, the thing that make or break your company, so it’s in your best interest to learn how to get more of...
For a Better Pricing Strategy, Think Like Goldilocks
Being more profitable is the result of a successful campaign to cut costs and to pump up sales. But the real profit comes about through a pricing strategy that works. The most popular pricing strategy for startups and small businesses is to follow the lemmings and charge what everyone else charges or to calculate the...
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for you. The truth is, you need to be very strategic about your earned media coverage and how you promote it....
7 Ways to Empower Your Customer Service Team
You want each representative of your brand to be informed and effective in helping customers. You want them to be able to answer a question quickly and independently without the need to pass things off on a regular basis. This is especially true for a startup, where the person receiving “passed-off” questions is far too...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
How to Use AI to Successfully Build and Scale Your Retail Business
Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be equally as challenging. In addition to facing operational issues, you also need to take into consideration the management of additional...
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
4 Reasons to Consider Outsourcing Your Sales Support
Sales representatives are responsible for boosting the company’s profits, and it can be a daunting task. Because of this, sales support takes some of this burden off their backs. Having sales support may not directly improve sales, but it has a positive impact on operations. Additionally, representatives can concentrate on improving their performance. The roles...
What is Social Audio and How Can it Boost Your Business?
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
How Barcodes Show Your Product is Retail Ready
In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at all times. Never before has there been such an opportunity for retailers to connect artisans, specialty foods purveyors, niche clothing boutiques and other startup brands with specific shoppers around the world. While retailers can carry a wide...
How to Help Consumers Manage the Pressures of Inflation
Around the world, consumers are facing higher prices for goods and services due to disruption to supply lines and labor availability primarily brought about by the COVID-19 pandemic. With the consumer price index (CPI) increasing by 6.2% over the previous year — the greatest annual rise since 1990 – inflation is hitting record levels. This...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort to get their SEO game right, most of them are not yielding the desired results. As per an Ahrefs study,...
Why You Should Ramp Up Advertising For the Holidays
With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way: Most holiday shopping actually happens before the holiday itself. People rush to buy Christmas presents for their loved ones, while...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...