Regardless of what product or service your startup offers, you will have competition. For example, if you open a restaurant in New York City, you will be competing with 23,650 other businesses for customers. If...
Alaina Chiappone is a publicist at Otter PR in St. Petersburg, FL. She has a bachelor’s degree in public relations from the University of Florida. Previously, Chiappone worked in corporate communications, public affairs, social media and digital marketing. Her clients have included the fashion, wellness, music, hospitality, fintech and health care industries.