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WJR Business Beat: We’re Spending Even More Time Online (Episode 411)
In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
4 Steps to Creating Your Company’s Strategic Business Statement (or BHAG)
You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one thing: growth. And even if they miss the mark, these companies still grow along the way. They’re taking small steps...
Top Fintech Startups in the Midwest 2022
The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
5 Ways to Leverage Crypto to Scale Your Business
For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...
WJR Business Beat: Boomerang Employees, a Pandemic-Fueled Trend (Episode 404)
On today's Business Beat, Jeff Sloan sheds light on a new pandemic-fueled trend: boomerang employees. What are they and why are they significant? Tune in to today's Business Beat to learn more: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
What Entrepreneurs Need to Know About the Home Office Deduction
You may see your home office as the place you take important business calls, the place you meet new clients, the place you focus best on crafting your products -- but what about the place you save money on your taxes? The home office deduction can save entrepreneurs a significant sum on their taxes. Here,...
WJR Business Beat: Focus on Sustainability Declines as Prices Rise (Episode 401)
On today's Business Beat, Jeff talks about a recent survey showing that as prices rise, as many as 60% of consumers are beginning to put less emphasis on a company's focus on sustainability and more on simply finding the best price. Tune in to today's Business to learn more: Tune in to News/Talk...
WJR Business Beat: The Internet’s Power Is Strong, But Digital Divide Remains (Episode 400)
In today's Business Beat, Jeff Sloan talks about the importance of the Internet in our lives and our businesses and how some are being left behind because of the digital divide. Tune in to today's Business Beat to learn more about who's being left out: Verizon Small Business Digital Ready: A free resource for...
WJR Business Beat: Spending on Services Remains Strong (Episode 399)
Consumers are willing to pay more for essential services than they are for products. On today's Business Beat, Jeff Sloan explains why this is important. Tune in to today's Business Beat to learn more: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
WJR Business Beat: The Best Cities to Start a Business (Episode 398)
In today's Business Beat, Jeff reveals the best U.S. cities to base a startup, according to a Wallet Hub survey. Tune in to today's Business Beat to learn where Detroit ranked: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area...
WJR Business Beat: These Companies Top the 2022 Brand Intimacy Survey (Episode 397)
In today's Business Beat, Jeff discusses the 2022 brand intimacy survey by MBLM and why it's important to have an intimate brand. Tune in to today's Business Beat to learn the top 5 intimate brands: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside...
How the Metaverse Is Going to Revolutionize Retail Business
Most of the population has come across the term "metaverse" after Facebook’s revelatory move to change its name to Meta. Little did we know that the term was born in the early '90s through the fiction novel “Snow Crash” and has been used to describe an alternate reality since then. The buzz around the topic...
How to Channel Your Skills and Find Your Best Side Hustle
Are you ready to test the waters of entrepreneurship? Start with a side hustle. Having a side hustle gives you security, reassurance, diversity of income, and most importantly, it gives you the possibility for something more than just the mindless 9 to 5. Since a side hustle is really a business at it’s core, I’m going...
Why You Should Start a Business to Solve a Common Problem
Silicon Valley is known for its revolutionary ideas, grandiose statements and ability to challenge the status quo. By now, we’re all familiar with the classic persona of the Bay Area-located, hoodie-wearing techie, who tells their team to “move fast and break things” in order to “disrupt” entire industries. However, what those promising to change the...
WJR Business Beat: What Job Seekers Want From Employers in Post-Pandemic Era (Episode 396)
In today's Business Beat, Jeff talks with Ryan Landau of Purpose Jobs about what employees want from companies and how employers can hire the best talent. Tune in to today's Business Beat to learn what job seekers are expecting today: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the...
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
6 Tips for Entrepreneurs to Successfully Pitch to Women Angel Investors
The stats for women in investing are somewhat bleak. Only 11% of VC partners are women, and as a whole, women angel investors have only reached 22%. On the entrepreneur side, things look better, with over 40% being women. However, things are starting to look up even more. According to the Angel Capital Association (ACA),...
WJR Business Beat: Local Spending on Digital Advertising Grows (Episode 394)
On today's Business Beat, Jeff shares a sneak peek at the 2022 Benchmarking Report on Local Media's Digital Revenue and Borrell Associates estimates that local digital advertising will grow by 9% to a total of $93 billion in total sales in 2022 and that spend is projected to account for roughly two-thirds of all ads....
6 Videos Your Small Business Should Make
Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming market is expected to increase by 18.96% by the year 2030. That is why including videos in your marketing strategy...
Rewards-Based or Equity Crowdfunding: Which is Best for My Business?
One of the most popular methods of fundraising for a startup is the use of crowdfunding platforms. With crowdfunding, people choose to make a donation through an approved funding platform to help raise money for a specific venture or project. If you're considering crowdfunding, it's important to have an understanding of the various models available...