
Ray Clopton
3 posts
Ray Clopton is the President and CEO of Wilbur, a new app-free, card-free loyalty rewards program that only requires a mobile number and first name. As a leading payments industry and technology expert with more than 25 years of experience, he has been a featured speaker at conferences throughout North America, Europe and Asia.
Ray is a firm believer that every business should benefit every customer it serves, whether directly or indirectly. His commitment to this mission led to a big-business solution for small businesses: Wilbur, an ultra-simple, privacy-friendly loyalty rewards program built on 20 years of industry insights.
Give Money to Make Money: How to Encourage Repeat Business with Cash Perks
Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend...
August 21, 2019
How to Start a Loyalty Program in 5 Easy Steps
One of the best ways to grow your startup business it to create a loyalty program. Rewards programs remain one of the most efficient methods for startups to reward existing customers and keep them coming...
November 1, 2018
Insider Tips for Marketers on Loyalty Rewards Best Practices
Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a...
October 10, 2018