Ray Clopton is the President and CEO of Wilbur, a new app-free, card-free loyalty rewards program that only requires a mobile number and first name. As a leading payments industry and technology expert with more than 25 years of experience, he has been a featured speaker at conferences throughout North America, Europe and Asia. Ray is a firm believer that every business should benefit every customer it serves, whether directly or indirectly. His commitment to this mission led to a big-business solution for small businesses: Wilbur, an ultra-simple, privacy-friendly loyalty rewards program built on 20 years of industry insights.
Have you ever wondered why some big-box stores and national chains give you a free $5 or $10 gift card with purchase if you spend more than a specified amount? It’s because consumers consistently spend...
August 21, 2019
Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a...
October 10, 2018