Browsing Tag
E-Commerce
215 posts
Learn how to start and grow an e-commerce business.
This Entrepreneur Shares Key Takeaways from Launching Her Direct-to-Consumer E-Commerce Brand
As a child, I watched my mother’s generation attempt direct-to-consumer business in a, shall we say, clunky fashion. They held Tupperware parties and loaded up the car with Avon deliveries. Before I knew what direct-to-consumer was, I wasn’t interested. However, technology has changed virtually every aspect of business in this day and age—and revolutionized the...
The Customer Is Always Right: Why Startups Should Pay Attention To CX Data
The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer is always right, the role of CX data in a growing e-commerce landscape is vital if you want to see high customer retention rates and a swift return on investment. The modern consumer is always active. They...
How the Metaverse Is Going to Revolutionize Retail Business
Most of the population has come across the term "metaverse" after Facebook’s revelatory move to change its name to Meta. Little did we know that the term was born in the early '90s through the fiction novel “Snow Crash” and has been used to describe an alternate reality since then. The buzz around the topic...
How E-Commerce Startups Can Win in the Visual Economy
The human brain is hardwired to process visual information. In fact, we respond to visuals 60,000 times faster than we do to text. It’s no surprise, then, that 65 percent of us are visual learners, meaning that we assimilate information better through visuals than through audio or the written word. This is crucial information for...
7 Mistakes New E-Commerce Startups Make and How to Avoid Them
As a serial entrepreneur, business adviser and mentor, I’ve seen many e-commerce success stories. But, I’ve also seen some horrible e-commerce startup mistakes that have cost their founders time and money. If there was anything I could do to help more of these startup founders, it would be to offer advice on how to avoid...
Free Download: Learn How AI, VR, Blockchain Can Benefit Your Business
StartupNation’s Business Builder E-Book Series provides you with a FREE downloadable guide to help you start, grow or manage your business. Confused by the metaverse and blockchain? Curious about how e-commerce businesses generate income? Wondering how to use AI and VR in your small business? We've got answers and strategies for you in this FREE...
Use These Tactics to Attract Customers Battling Ad Fatigue
Everywhere consumers turn, they are bombarded with ads. So how can you possibly work past the ad fatigue and banner blindness to reach new customers? Below are some tips and tricks to keep people engaged despite today's glut of information. User-generated content engages customers User-generated content (UGC) such as unboxing videos and customer reviews make...
Should Your Business Use Conversational Marketing?
Conversational marketing is a customer-centered approach that opens the lines of communication between company and client. Everything you do should be from the stance of what’s best for the buyer and how you can make their experience the best it can be. Startups and entrepreneurs can benefit from building strong relationships in the early stages...
4 Reasons Budding Online Businesses Should Start Multichannel Selling
You deal with plenty of challenges as an e-commerce business owner. But, there’s likely one big challenge that tops your list: making sales. You want to get your products into the hands of as many happy customers as you can. Yet, with more than 350 million total products on Amazon and anywhere between 12 and...
How AR and AI are Driving Innovation Amid Social Distancing
AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product development and personalization. Read how AR and AI work together to drive trendy new innovations like touchless makeup trials that make distance shopping easier. Theresa Novicky knows makeup. Based in Raleigh, North Carolina, Novicky, a beautician, loves...
5 Legal Must-Haves for E-Commerce Businesses
After an e-commerce business incorporates or forms an LLC, it’s time to review a small business checklist. There are essential items every e-commerce business needs, such as filing for business licenses and an employer identification number (EIN). It’s equally important to consider the nature of how e-commerce businesses conduct business. For example, an e-commerce business...
How to Build a Slick Website That Converts from Day 1
There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles
With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
5 Ways E-Commerce Entrepreneurs Can Make More Data-Driven Decisions in 2022
E-commerce thrived in 2021, but if you want your brand to really take off in 2022, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If you want to turn your business into a powerhouse this upcoming year, you need data to support you every...
Why Conversational Commerce Is the Future of E-Commerce
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little on this one – but hear us out. Conversational commerce is essentially a strategy where the use of messaging services corresponds...
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)
Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
Google’s Mobile-First Algorithm Could Kill Your Business
Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When you’re in business, and you are looking to use your digital presence to drive customers and revenue, invisibility, most definitely,...