Browsing Tag
E-Commerce
206 posts
Learn how to start and grow an e-commerce business.
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)
Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
Google’s Mobile-First Algorithm Could Kill Your Business
Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When you’re in business, and you are looking to use your digital presence to drive customers and revenue, invisibility, most definitely,...
WJR Business Beat with Jeff Sloan: BNPL is Changing Consumer Purchasing Behavior at Lightning Speed (Episode 282)
On today's Business Beat, Jeff discusses an increasingly common option for online purchases, known as BNPL, or Buy Now Pay Later, and how it's changing consumer behavior in significant ways. Tune in to the Business Beat, below, to learn more about how BNPL is transforming consumer behavior: Tune in to News/Talk 760 AM WJR weekday...
WJR Business Beat with Jeff Sloan: Rising Concerns For Consumer Data Privacy (Episode 281)
On today's Business Beat, Jeff discusses today's concerns among consumers regarding data privacy, and how this impacts small businesses. Tune in to the Business Beat, below, to learn more about data privacy concerns and how they can impact your business: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...
WJR Business Beat with Jeff Sloan: E-Commerce Inflation Continues To Rise (Episode 280)
On today's Business Beat, Jeff discusses the recent increase in e-commerce prices, and what that could mean for the economy as a whole. Tune in to the Business Beat, below, to learn more about today's trend in e-commerce inflation: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
WJR Business Beat with Jeff Sloan: Christmas in August (Episode 279)
On today's Business Beat, Jeff discusses why it's time for small businesses to start thinking about the holiday season, even though it's still 4 months away. Tune in to the Business Beat, below, to learn more about the importance of planning ahead for the holiday season: Tune in to News/Talk 760 AM WJR weekday mornings...
WJR Business Beat with Jeff Sloan: Amazon Leads U.S. In Retail E-Commerce Sales in 2021 (Episode 276)
On today's Business Beat, Jeff discusses Amazon's continued dominance, and why the company has continued to experience such monumental success. Tune in to the Business Beat, below, to learn more about why Amazon has done so well: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners...
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
To Succeed in Doing Business Online, You Must Master These 3 Areas
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly happening. During the pandemic, and...
WJR Business Beat with Jeff Sloan: Brick-and-Mortar Stores Likely to Survive Pandemic (Episode 257)
On today's Business Beat, Jeff discusses brick-and-mortar stores, which are thriving despite the pandemic and an overwhelming surge in e-commerce. Tune in to the Business Beat, below, to learn more about current trends with brick-and-mortar stores and their everlasting importance: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...
WJR Business Beat with Jeff Sloan: Put the Concept of FOMO to Work for Your Business (Episode 254)
On today's Business Beat, Jeff discusses the fear of missing out, or FOMO, and how it can be the powerful driver that gets you more sales. Tune in to the Business Beat, below, to learn more about FOMO and how it can help you expand your customer base: "The cost to get a consumer to...
StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon
On today's Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with Derek Gaskins of Aleva Stores and Retail Bloom and Michelle Covey of GS1 US. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Damman,...
Try This on for Size: The Future of Retail is Social Commerce
In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank of America analyst Justin Post released an update on the latest e-commerce market share trends, and it indicates Amazon alone dominates the e-commerce market with 44% market share and growing. Tomorrow, however, companies want to drive sales...
WJR Business Beat with Jeff Sloan: Free Shipping Drives Consumer Purchases (Episode 246)
On today's Business Beat, Jeff discusses a new report from Jungle Scout, which found that during the second quarter of 2021, 80% of online shoppers expect free shipping when ordering over a certain dollar amount. To consumers, the three most critical drivers of sales are free shipping, ratings and reviews and the lowest price. Tune...
WJR Business Beat with Jeff Sloan: Impact of Fake Reviews on E-Commerce (Episode 241)
On today's Business Beat, Jeff discusses a newly released study from CHEQ and the University of Baltimore, which found that fake reviews in the e-commerce market have resulted in a $152 billion problem. Tune in to the Business Beat, below, to learn about these fake reviews on e-commerce sites and how to mitigate the costly...
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
5 Steps for Choosing the Perfect E-Commerce Domain Name
Just over half of small business owners are now doing business online, and aspiring and new entrepreneurs who are looking to start an e-commerce business must pick a powerful domain name from the start. VeriSign’s 2020 Domain Name Industry brief reported 366.3 million domain names were registered across top-level domains (TLDs) by the close of...