Browsing Tag

E-Commerce

206 posts

Learn how to start and grow an e-commerce business.

SEO strategy
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How to Create a Winning SEO Strategy

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
online
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The Future of Main Street: Moving Your Local Business Online

It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
digital marketing
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Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
Amazon Prime shipping
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6 Ways E-Commerce Startups Can Compete with Amazon Shipping (and Win)

Although it may seem like ages ago, many of us remember what an ordeal it was to order products online that were unavailable in our local stores. Back then, free shipping wasn’t available, and two-day shipping was exorbitantly expensive and reserved for nearly-forgotten birthday presents for the notoriously hard-to-please grandma. And if we needed pedestrian...
google-mobile-first-algorithm.png
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Google’s Mobile-First Algorithm Could Kill Your Business

Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When you’re in business, and you are looking to use your digital presence to drive customers and revenue, invisibility, most definitely,...
WJR Business Beat
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WJR Business Beat with Jeff Sloan: Christmas in August (Episode 279)

On today's Business Beat, Jeff discusses why it's time for small businesses to start thinking about the holiday season, even though it's still 4 months away. Tune in to the Business Beat, below, to learn more about the importance of planning ahead for the holiday season: Tune in to News/Talk 760 AM WJR weekday mornings...
pop-up shops
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Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
business online
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To Succeed in Doing Business Online, You Must Master These 3 Areas

Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly happening. During the pandemic, and...
StartupNation Radio
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StartupNation Radio: Entrepreneurs Share How to Make it Big on Amazon

On today's Amazon-themed episode of StartupNation Radio, Jeff is joined by co-host Matt Damman. Together, they talk with Derek Gaskins of Aleva Stores and Retail Bloom and Michelle Covey of GS1 US. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Damman,...
social commerce
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Try This on for Size: The Future of Retail is Social Commerce

In 2000, e-commerce primarily took place on individual websites. Today, it happens in marketplaces. In early 2020, Bank of America analyst Justin Post released an update on the latest e-commerce market share trends, and it indicates Amazon alone dominates the e-commerce market with 44% market share and growing. Tomorrow, however, companies want to drive sales...
paid advertising
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5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
domain name
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5 Steps for Choosing the Perfect E-Commerce Domain Name

Just over half of small business owners are now doing business online, and aspiring and new entrepreneurs who are looking to start an e-commerce business must pick a powerful domain name from the start. VeriSign’s 2020 Domain Name Industry brief reported 366.3 million domain names were registered across top-level domains (TLDs) by the close of...