Simon Slade

20 posts
Simon Slade is CEO and co-founder of Affilorama, an affiliate marketing training community; SaleHoo, an online dropship and wholesale directory, co-founder of Smtp2Go, an email delivery service and investor in SwiftMed, a virtual GP clinic. Through these companies, Simon provides the education and resources for e-commerce professionals to start their own businesses and achieve occupational independence. Simon regularly comments for Forbes, Fortune SMH and NZ Business.
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4 Online Educational Opportunities for E-Commerce Entrepreneurs

The world of e-commerce is a vast and rapidly changing environment. When entering an industry that is this fast-paced, it is important to be prepared and continually educate yourself about trends, strategies and best practices. Naturally, the internet is rife with courses and classes, many of which are free or very affordable, to help one...
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Don’t Let These 5 Sneaky Startup Expenses Break Your Budget

The budget is one of the most important components of your startup's business plan. An in-depth knowledge of your cash flow and expenses will allow you to make more informed decisions and manage your business more effectively. But, the only way your budget can help you is if it’s realistic. A good budget will include...
customer service
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Here’s Why Customer Service is the Heart of E-Commerce

Now more than ever, consumers have high expectations. Regardless of demographic, customers demand fast, reliable, impressive service. And, in some ways, the e-commerce world is at a bit of a disadvantage when it comes to customer service. Brick-and-mortar stores benefit from the living, in-person, human component that simply can’t be recreated in an online setting...
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3 Ways to Take Your E-Commerce Store from Good to Great

There is no doubt that e-commerce is a rapidly evolving industry. While this keeps things interesting for entrepreneurs, it also requires consistent improvements and constant innovation to ensure success. E-commerce business owners have to adapt their business strategy regularly to keep up with such a dynamic industry. As the e-commerce industry grows, so does a...
email marketing
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Email Marketing in the Age of the Critical Consumer

As the expansive world of social media continues to grow, more and more digital marketers and entrepreneurs are focusing their efforts on social media marketing. While it makes sense to go where your customer goes, social media is certainly not the only online tool your customers are using. In fact, it might not even be...
side hustle
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4 Signs Your Side Hustle is Sustainable and Ready to Grow

Side hustles are all about balance. By its very definition, a “side hustle” is a profit-making endeavor that you do on the side of an additional, typically full-time, job. Anyone who has a side hustle is usually juggling a wide range of tasks and responsibilities, so organization, time management and personal discipline are key. While...
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The Art of Bootstrapping: How to Start a Business with Little to No Money

Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to, when used as a verb, bootstrapping means to “help oneself without the aid of others.” In the business world, it’s often a reference to the financial end of starting up a business with very little capital, little...
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4 Traits of Great Business Mentors

There is no sense in going it alone in the startup world. You can reap benefits from a great mentor throughout every stage of your career. That’s one of the most beautiful things about entrepreneurship—there is always more to learn. I’ve been lucky enough to have a number of great mentors throughout my years in...
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This is Why Millennials Want to Work Remotely

Since 2015, millennials (those born between 1981 and 1996) have made up the bulk of the American workforce. The sheer size of this generational group means that millennials are revolutionizing the way we work. Companies are reshaping to meet their needs and demands, the most prevalent of which is work flexibility: in a survey by...
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When To Sell on Amazon… and When Not To

Online selling platforms are plentiful these days. E-commerce professionals have a variety of options for where and how they set up their store, from Etsy and eBay to Amazon and Shopify. Amazon is a popular choice for online sellers for a variety of reasons, but there are some important facts to consider before embarking on...
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Accountability Tools for Entrepreneurs

I know what you’re thinking: “Oh please, not another article about New Year’s resolutions.” This season can feel so overwhelming with the number of personal development and goal-setting content that appears all over our favorite publications. I’ll make you one promise: this won’t be another generalized guide to SMART goals. Instead, I want to dive...
Annual startup goals
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How to Set Annual Business Goals Your Startup Can Achieve

Goals are important, but they can also be detrimental to your business if you aren’t careful with them. As with any venture, you want to set yourself up for success when it comes to annual business goals. Successful goal-setting is all about finding a sweet spot of reachability where you are challenged but not overwhelmed....
Remote hiring
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Remote Hiring: Tips for Finding Successful Employees

Remote hiring can be a challenge as well as a deviation from the norm. Many of us are more comfortable with an in-person, intimate setting in which we can assess a candidate’s suitability for a position. When hiring remotely, you broaden your talent pool in a way that can be hugely beneficial for your company,...
Keyword research
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5 Steps for Better Keyword Research

Effective keyword selection is at the heart of web content management, but many business owners struggle with this process. Using the right keywords makes it more likely that people will find your content and potential customers will discover your business. Just a few tips and tools can make your keyword research process more effective and...
Link Building
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Web Optimization: 3 Tips for Link Building

It's not the most exciting part of business, but link building is vital for the health of your website. You want your website to have good rankings and authority, and the way to get it is by creating backlinks. Google makes sure there is no way around this, as buying or spamming links only hurts your...
Video Marketing
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Video Marketing for Beginners in 5 Easy Steps

Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better than stellar images is an engaging video. When you add video to your marketing strategy, you access a new audience...
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5 Steps to Improve Conversion Rates

What you need to do to improve your conversion rates Driving all the website traffic in the world to your website means nothing for profits if no one is buying, which is why maximizing conversion rates is paramount. Follow these five crucial steps to increase conversions while leaving nothing to chance. 1. Eliminate website flaws....
digital marketing
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5 Essential Inbound Marketing Tactics

5 Essential Inbound Marketing Tactics - How many do you do? Optimizing your website for search engines is just one way to drive traffic. Don’t forget these under-utilized inbound marketing methods because if you leave these platforms untouched, their users will leave your website untouched. 1. YouTube Video Marketing As the third-most popular website according...
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5 Steps to Creating a Content Strategy

5 Steps to Creating a Content Strategy Coupons are great, but they seldom serve as the backbone of a substantial subscriber list. Subscribers want content, so make the commitment to investing in your customers’ education. In return, they will become loyal customers. Haphazardly emailing your subscribers will not likely impress your potential customers, so display...