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Customer Satisfaction

436 posts

The art of customer satisfaction, from building trust and relationships to captivating your audience.

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Avoiding Dumb Decisions in a Smart Tech World: Here’s When to Listen to Your Gut

Technology has become the backbone of how modern businesses function, with all types of organizations using tech applications to manage nearly every aspect of operations, from customer service to employee engagement. Whether using smart tech to enable communications, support security and privacy, enhance efficiency, aid employees or support operations, it’s no wonder startups rely on...
client
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6 Simple Hacks for Building Loyal, Long-Term Clients

Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and small) fail to realize is that they could be much healthier in the long run if they built a base of loyal, long-term clients, rather than constantly trying to chase down new customers. Research shows that it...
Business Growth 101
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Business Growth 101: How To Scale Your Online Operation

E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which you (the business owner) can deploy are nearly limitless and ever-evolving. All part of the fun, for sure. So, with...
customer service
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7 Ways to Empower Your Customer Service Team

You want each representative of your brand to be informed and effective in helping customers. You want them to be able to answer a question quickly and independently without the need to pass things off on a regular basis. This is especially true for a startup, where the person receiving “passed-off” questions is far too...
visual economy
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How E-Commerce Startups Can Win in the Visual Economy

The human brain is hardwired to process visual information. In fact, we respond to visuals 60,000 times faster than we do to text. It’s no surprise, then, that 65 percent of us are visual learners, meaning that we assimilate information better through visuals than through audio or the written word. This is crucial information for...
program launch
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5 Strategies to Turn Around a Program Launch That Isn’t Working

If you’re a few days into your program launch and you’re disappointed by lack of results, don’t waste your time by wallowing in what you think is failure. Before diving into these five steps, first recognize that no matter the situation, your launch is not a failure. I like to tell my clients that every...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
employees as ambassadors
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StartupNation Growth Hacks #5: Employees as Ambassadors

 The fifth in a series. We all know about the power of influencer marketing, but too many people miss the inherent opportunity of having their employees be their company's influencers. Engaging your employees as ambassadors goes beyond simply providing good customer service. An ambassador promotes the company, the owner and the product in authentic ways...
remote workforce
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Want Happier Customers? A Remote Workforce Could Be the Answer

Working remotely became a way of life in 2020. It went from a privilege that some had to a necessity for large swathes of the workforce. Research shows that more than half of the American workforce moved to remote work over the past year. But what now? As the world inches toward a form of...
COVID-19 pivot
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3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were short-term adjustments. The long-term pivoting...
wjr business beat
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WJR Business Beat: Customer Experience Matters Most (Episode 373)

On today's Business Beat, Jeff Sloan explains the importance of providing a supreme customer experience. Tune in below to learn what consumers say that experience must have:       Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen...
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4 Reasons Budding Online Businesses Should Start Multichannel Selling

You deal with plenty of challenges as an e-commerce business owner. But, there’s likely one big challenge that tops your list: making sales. You want to get your products into the hands of as many happy customers as you can. Yet, with more than 350 million total products on Amazon and anywhere between 12 and...
customer service
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How to Create Consistency in Your Customer Service

Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how you can inspire them to purchase again, you’ll constantly be stumbling around in the dark, searching in vain for growth...
responsible artificial intelligence
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How to Build a Better Startup with Responsible Artificial Intelligence

Startups are quick to announce that they use artificial intelligence (AI) technology to provide better results for their clients, streamline workflows, create products more efficiently, and offer software solutions far beyond those of their competitors. But while AI can provide tangible benefits to help you automate and grow your startup, you need to use it...
healthy culture
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A Healthy Work Culture = Happy Employees, Happy Customers

Roughly 25 years ago, I teamed up with Dr. Larry Patterson to found Eye Centers of Tennessee (ECOTN). When we launched the business, you could count the number of people who believed in our venture on one hand, and probably have a digit or two left over. That didn’t deter us, and we jumped into...
newsletter
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StartupNation Growth Hacks #1: Create a Newsletter to Engage Customers, Drive Sales

The first in a series. Welcome to StartupNation Growth Hacks! With more than 24 years of experience covering startups and small businesses, we've built up a knowledge base of what it takes to succeed as an entrepreneur and we're eager to share what we've learned. We've identified easy-to-implement, game-changing tactics to advance your business objectives....
content marketing
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5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...