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StartupNation originals

21 posts
art of opportunity innovation
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What Are the 3 Components of Strategic Innovation?

StartupNation has partnered with "The Art of Opportunity" to provide an exclusive content series for our readers. While traditional strategy would have you focus on products and services, strategic innovation means you will carefully design...
Persona mapping
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The Art of Opportunity: Persona Mapping

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or...
OnStar
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Hiring OnStar: A Case Study on the Jobs to Be Done Theory

OnStar started as an unlikely initiative inside of an unlikely corporation (GM) with an unlikely leader unprepared for the challenges of pursuing fundamentally disruptive growth. With an insidiously open-ended technology platform and no existing market...
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