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Matt Morasky

3 posts
Matt Morasky is co-author of "The Art of Opportunity," (John Wiley & Sons, 2016) a practical guide to identifying, developing and seizing growth opportunities using hands-on, visual thinking activities and illustrated theory. Matt is also a senior consultant and associate creative director at XPLANE, a business design consultancy with offices in Portland, Oregon, and Amsterdam, the Netherlands.
Persona mapping
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The Art of Opportunity: Persona Mapping

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or...
byMatt Morasky
May 30, 2017