Matt Morasky

3 posts
Matt Morasky is co-author of "The Art of Opportunity," (John Wiley & Sons, 2016) a practical guide to identifying, developing and seizing growth opportunities using hands-on, visual thinking activities and illustrated theory. Matt is also a senior consultant and associate creative director at XPLANE, a business design consultancy with offices in Portland, Oregon, and Amsterdam, the Netherlands.
New business growth
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The Art of Opportunity: 3 Types of New Business Growth

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about different types of new business growth specifically as it relates to product or service innovation. Why? Because understanding and clarifying the basic type of growth you’re after will help set expectations for the amount...
Persona mapping
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The Art of Opportunity: Persona Mapping

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or “big head” exercises). It’s an increasingly common tool to help you and your team build a deeper understanding of your...
Customer journey mapping
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Customer Journey Mapping: How to Understand Each Stage of Your Customer’s Experience

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about Customer Journey Mapping. Customer Journey Mapping enables you to understand and explore what is happening for your customers at each stage of their experience. This exercise creates a foundation for deeper examination of underserved...