Chet Huber

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Chet Huber teaches Building and Sustaining a Successful Enterprise in the second year elective curriculum at Harvard Business School. Prior to joining the Harvard Business School, Chet spent 37 years at General Motors Corporation, initially in its locomotive business, the Electro-Motive Division in LaGrange, Illinois, and then as part of its OnStar vehicle services business in Detroit, Michigan.
OnStar
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Hiring OnStar: A Case Study on the Jobs to Be Done Theory

OnStar started as an unlikely initiative inside of an unlikely corporation (GM) with an unlikely leader unprepared for the challenges of pursuing fundamentally disruptive growth. With an insidiously open-ended technology platform and no existing market category to reference or benchmark, the range of possible feature claims seemed limitless. To a car full-line company looking to...