Dr. Marc Sniukas is a global expert on strategic innovation and corporate entrepreneurship, author of "The Art of Opportunity" and co-founder of The Business Model Gallery.
The Opportunity: The Hassles of Buying a Mattress Have you ever purchased a mattress? For most folks, the process can be an overwhelming undertaking. There are so many choices to make: how firm should it be? What material should I select? The mattress shouldn’t be too hot or too cool. And there are so many mattresses...
June 12, 2017