WATCH: Why You Must Do Something Different to Stand Out in Business

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl offers advice on how to productively unleash your inner creative in your business, by immersing yourself in the unfamiliar, practicing creativity constantly and more.

In this exclusive StartupNation Originals video series, we sat down with Wahl to learn more about his proposed strategy that ensures constant creativity on a daily basis. In the three segments below, Wahl discusses the importance of defamiliarizing the ordinary to push outside one’s comfort zone to create things that haven’t been created before.

“As I’m starting my art, I look at what is the most obvious answer for how I would solve this painting or create this painting, and defamiliarize and intentionally explore other solutions.”

– Erik Wahl

Defamiliarizing the ordinary in business


Related: Embracing the Unknown is Key to Constant Creativity


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To view all of the videos in this StartupNation Originals series, and to learn more about igniting the power of disciplined creativity, visit https://startupnation.com/the-spark-and-the-grind/.

“The Spark and The Grind” is available now at StartupNation.com and wherever find books are sold.

Erik Wahl is an internationally recognized graffiti artist, author and entrepreneur. He is one of the most sought-after speakers on the corporate lecture circuit, and redefines the term “keynote speaker.” Utilizing his own experience as a business strategist and an artist, Erik delivers high-energy live painting performances that encourage organizations to unleash their inner creativity. The best-selling author of “Unthink: Rediscover Your Creative Genius,” Erik teaches individuals and organizations how to rediscover their passions.

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