Shay Berman

14 posts
Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards. Additionally, Shay prides himself on teaching business owners and young entrepreneurs how to take control of their own destiny online by increasing the amount of lead flow or website traffic, properly managing their online reputations, and creating a trackable marketing funnel that any business can scale. He does so as a contributor for publications, such as Inc., Entrepreneur and Forbes, as well as participating as an active board member for Palm Beach Atlantic University’s Titus Center for Franchising.
SEO strategy
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How to Create a Winning SEO Strategy

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
quality content
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What Quality Content Means to Google

Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...
digital ads
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5 Reasons Your Digital Ads Aren’t Performing

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. Despite all the time and effort you’ve put into them, nothing seems to be going in the right direction. Why is that? Our best guess is you’re probably doing something wrong. There’s no need to worry,...
holiday ad campaigns
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Why You Should Ramp Up Advertising For the Holidays

With Black Friday and Cyber Monday to keep shoppers busy, it makes perfect sense to start running holiday ads as early as now. Why might that be, you ask? Well, think of it this way: Most holiday shopping actually happens before the holiday itself. People rush to buy Christmas presents for their loved ones, while...
intent marketing
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Intent Marketing: Why It Matters to Your Business

Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need to understand consumer intent: What are they looking for at the moment and where they’re looking for. Once you’ve figured...
marketing agency
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Questions to Ask When Hiring a Marketing Agency

Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during this time of worldwide slowdown because of the COVID-19 outbreak. Aside from the 70% savings of employee costs, outsourcing to...
Shay Berman podcast
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Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a podcast. Not only is it a great format to share your expertise in your industry, but it’s also an effective...
business-awards,png
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10 Ways to Promote Your Small Business Awards to Get More Customers

Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article, we will discuss how you can make the best use of your small business awards to drive more customers to...
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
Success
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5 Ways Remarketing Can Boost Your Company’s Bottom Line

We've all had customers who browsed our site and added items to their cart — then left without purchasing. Now, there's a popular marketing strategy that's proven to work in bringing them back: Remarketing. In fact, remarketing generates high conversions for cart abandonment, with nearly 30% of clicks ultimately leading to a purchase, according to...
web design elements
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6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
business grow
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Is Your New Business Ready to Grow? Take These 3 Steps First

If entrepreneurship were juggling, most companies would be one dropped ball away from the act falling apart. Why? Because entrepreneurs add elements into the mix without acknowledging the tipping point. Growing too fast is not about scalability; it's not good for business. Despite this grim reality, companies old and new routinely grapple with the consequences...