Rebecca Barnatt-Smith

15 posts

Rebecca Barnatt-Smith is a marketing executive specializing in content, SEO and PR. She has a broad digital skill set and experience in multimedia marketing, copywriting and working within a B2B environment.

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Upskilling: What It Is and 5 Ways to Upskill Your Team Using AI

As technology continues to adapt and create new opportunities within the workplace, it becomes increasingly important for companies to fill these new roles with candidates who possess specialized skills. Upskilling lets organizations close the...

byRebecca Barnatt-Smith

March 29, 2024

New Businesses: 6 SEO Basics To Consider When Building Your Website

Search engine optimization (SEO) is the process of making your site rank as high as possible on search engines, such as Google Search, Yahoo Search and Microsoft Bing, through keywords and user experience. ...

byRebecca Barnatt-Smith

January 2, 2024

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4 Creative Approaches to Leverage More Ecommerce Store Sales

There have been many trials and tribulations in the world of ecommerce over recent years. From the pandemic to the rise of digital transformation and an ongoing cost of living crisis, store owners have been...

byRebecca Barnatt-Smith

October 3, 2023

Red, White and Hue: Can Color Make or Break Your Branding?

When you think of yellow arches, a red can and a black apple, what brands instantly come to mind? Colors are one of the key elements of identification when we think of the brands we...

byRebecca Barnatt-Smith

July 13, 2023

6 Reasons Why Your Startup is Suffering from High Employee Turnover

High employee turnover rates can be part and parcel of life as a startup. Employees can often come and go as your endeavor finds its feet and you discover how to function in your desired...

byRebecca Barnatt-Smith

April 5, 2023

Woman working on computer surrounded by plants and flowers.

Conscious Content: How to Create an Eco-Friendly Branding Strategy

Startup branding can be a tricky nut to crack. With so much competition weighing on new entrepreneurs, it could be time to tap into sustainability if you want to create a brand identity that starts...

byRebecca Barnatt-Smith

March 10, 2023

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Can You Tell What These Entrepreneurs Do from Their Style?

There are many types of entrepreneurs out there, and each approach comes with its own style and identity. So, can you tell what an entrepreneur does based on style? When we think about entrepreneurs, we...

byRebecca Barnatt-Smith

February 10, 2023

Securing Capital: Essential Actions Startup Owners Must Take When Pitching to VCs

It’s not easy to build a startup from scratch and take it into the stratosphere on your own. Bootstrapping your business can be severely financially and emotionally taxing -- with no guarantee of success in...

byRebecca Barnatt-Smith

July 25, 2022

The Future of Gigging: Could the Gig Economy Save the Startup Market?

The labor crisis has taken its toll on the startup market. After 47 million Americans quit their jobs in 2021, small business leaders are facing a national skill shortage. With more competition than ever before,...

byRebecca Barnatt-Smith

June 15, 2022

The Customer Is Always Right: Why Startups Should Pay Attention To CX Data

The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer is always right, the role of CX data in a growing e-commerce landscape is vital if you...

byRebecca Barnatt-Smith

April 27, 2022

Has VC Funding Bounced Back? A Look Into Post-Pandemic Venture Capital Trends

The U.S. startup landscape boomed in 2021, doubling year on year with a $329-billion venture capital investment across the board. This was compared to $166 billion in 2020, and experts suggest we could see a...

byRebecca Barnatt-Smith

April 19, 2022

Startups and Venture Capital: What Do They Spend Their First Round On?

There are more startups than ever before post-pandemic. As the e-commerce industry continues to boom and work from home remains a trend amongst the corporate sector, more entrepreneurs are using their funds to create new...

byRebecca Barnatt-Smith

April 13, 2022

Ignoring Website Accessibility: Could It be Killing Your Conversions?

E-commerce has never been so popular. Post pandemic, e-commerce trading has increased by 35%, making it one of the fastest-growing years for the new digital high street. As more businesses move online in order...

byRebecca Barnatt-Smith

January 10, 2022

Effective User Interface Improvements to Skyrocket Website Conversions

One of the most significant barriers for websites to get conversions is the website itself, specifically due to the user interface (UI) and user experience (UX). Today, there are many ways to build a unique...

byRebecca Barnatt-Smith

October 26, 2021