Jessica Perkins

9 posts

A growth hacker at heart, Jess helps SaaS companies rapidly scale their inbound leads through lean marketing strategies. She views content marketing and advertising as the perfect concoction of growth and loves to write about her insights and experiences.

How to Run an Effective Soft Launch (Even if Your Budget Is Tight)

When you’re preparing to sell a new product, you should definitely consider running a soft launch. That means delivering your latest product in stages rather than releasing a product that is fully ready. With a...

byJessica Perkins

September 30, 2022

A Small Business Guide to IT Services Management

Startups and small businesses can find themselves facing a bit of a dilemma when it comes to managing IT. While tech resources are essential for any organization that wants to grow, the prospect of taking...

byJessica Perkins

July 5, 2022

User Experience and Funnel Drop-Offs: What You Should Know

Websites and online businesses are always trying to attract and retain users. Knowing how to improve customer experience and prevent funnel drop-offs is key to success online. Sales funnel drop-offs refer to the moment during...

byJessica Perkins

March 24, 2022

Launch Your Own API to Create New Business Opportunities

There are lots of ways to build a business, and if you feel like the momentum you crave is eluding you, it might be time to switch things up with some fresh growth strategies. One...

byJessica Perkins

February 9, 2022

Easy Ways to Implement Sustainable Business Practices

More and more people are waking up to the negative impacts that business practices can have on the environment. So, there is growing consumer demand for business practices to become more sustainable. Not only can...

byJessica Perkins

February 5, 2022

Attract Talent by Creating an Empathetic Company Culture

Each new generation brings something different to the table and tries hard to paint the social norms in their colors. Nowadays, it’s millennials' turn to make the world a better place and they truly managed...

byJessica Perkins

January 19, 2022

Ways to Improve Your Leave Management Process

Leave management can be a complicated process, even for entrepreneurs and small businesses. The logistical sides of leave management can confuse any sole proprietor or LLC owner. Even freelancers can find it difficult to take...

byJessica Perkins

December 14, 2021

Employee Engagement: 7 Trends to Secure Your Workforce Beyond 2022

Your employees are at the heart of what makes your business function, so you want to retain the top talent. To grow your company further and stave off the competition, you need to ensure you...

byJessica Perkins

December 8, 2021