Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs may focus on the wrong metrics. Red herrings are an elephant in the room. This perplexing mix...
Oren Greenberg is a growth marketer, and the founder of the Kurve consultancy in London. He helps startups and corporate innovations projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.