Matt Shealy

4 posts
Matt Shealy is the President of Chamber specializes in helping small businesses grow their business on the web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.
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5 Things Startups Need to Know About Cybersecurity

Entrepreneurs can prevent malicious actors from undermining their vision by developing a security-first mentality. Cybersecurity is important for all businesses, large and small. Entrepreneurs who understand cyber threats can avoid compromises that disrupt business and erode trust with both clients and consumers. Today, it's nearly impossible to compete on a significant scale without technology. However, that doesn't mean you have to...
personalized emails
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How Personalized Emails Improve Your Customer Experience

More than 293 billion emails are sent and received every day. Cutting through that clutter to reach your target customers can be tough, but the benefits are plentiful. On average, email marketing generates $38 for every dollar spent. That’s an ROI of 3800 percent when executed properly. In addition to conversions, email marketing can improve...
email marketing
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7 Common Email Marketing Mistakes and How to Fix Them

Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing campaigns provide for small businesses, newsletters are an essential part of keeping and creating engaged customers. A good marketing strategy...
performance metrics
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6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across the board will argue will justify your fantastic idea to potential investors, here are six time-tested metrics you should pay...