Entrepreneurs: How to Focus Ruthlessly and Win in 2022
New and aspiring entrepreneurs often fall victim to impatience and imperfection. When something’s not working perfectly to their standards (or worse, fails), they take it personally and don’t know how to move on to better iterations after the setback. But that’s what startup life is all about. To win, you have to learn how to...
5 Reasons Why Bootstrapping Your Business Helps Improve Customer Service
Brands have always waged war over customers’ attention, trust and loyalty. They’ve competed on just about everything — from features and specifications to special discounts and service plans. But in today’s marketplace, product and pricing often take the backseat in favor of customer experience and customer service. That’s to be expected in a buyer-centric economy....
Get Press for Your Startup with These 7 Bulletproof Steps
As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling to get press for their startups. I know how frustrating it can be. From the outside, the media world can seem impossibly difficult to crack. The truth is that there is no “secret sauce” to getting press....