Serenity Gibbons

4 posts

Serenity Gibbons is a former assistant editor at the Wall Street Journal and a New York University alumna living in California. She is the local unit lead for NAACP in Northern California with a mission is to ensure the political, educational, social and economic equality of rights of all persons and to eliminate race-based discrimination. She enjoys writing and interviewing people who are making a difference in the world.

7 Ways To Improve the Customer Experience

Impressing customers is significantly more challenging than it seems. How challenging? Research by Gartner shows that more than 70% of customer experience experts have trouble moving the buyer loyalty and engagement needle. Increased consumer resistance...

bySerenity Gibbons

June 29, 2022

7 Ways to Empower Your Customer Service Team

You want each representative of your brand to be informed and effective in helping customers. You want them to be able to answer a question quickly and independently without the need to pass things off...

bySerenity Gibbons

April 12, 2022

Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...

bySerenity Gibbons

October 18, 2021

6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies....

bySerenity Gibbons

August 13, 2019