Beybin Esen has extensive experience working as a creative strategist in advertising and PR. Beybin has worked with more than 50 brands, managing on-and-offline strategies and global campaigns for events including the 2016 Super Bowl. In 2017, she joined Kimola inc. as managing partner, and now oversees client acquisition, investor relations and operations.
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer insights in an age in which tech has truly taken over is data-powered. In order to achieve marketing success, your...
August 16, 2019