This is an adapted excerpt from "True Profit!: No Company Ever Went Broke Turning a Profit" by Hermann Simon. Copyright 2021 by Springer. “I’m for profit maximization!” If you want to infuriate large portions of...
Hermann Simon is the founder and honorary chairman of Simon-Kucher & Partners. He is a much sought-after speaker at business conferences all over the world. He is a Thinkers50 Hall of Fame-Laureate. Simon is a world-renowned author and has published more than 30 books in 26 languages. A native of Germany, Simon studied economics and business administration at the universities of Bonn and Cologne.