Lauren Balik

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Lauren Balik is the founder and CEO of Upright Analytics, a full-stack data engineering and analytics firm. She makes complex data topics easy to understand. Upright specializes in helping small and medium businesses collect, understand and love their data. Learn more at
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How to Boost Your Startup’s Profitability with This Old Improv Trick

Where does revenue come from? And how can we make more of it? When you’re building a business, everything comes down to these two questions. The more specifically you can answer the first, the more opportunities you’ll see to answer the second. To see the big picture, you have to get small. You need to...