April Miller

3 posts
April Miller is a managing editor of IT and business technology with more than 3 years' experience in the field. She is particularly passionate about sharing tips and expertise with small businesses and startups.
Gen Z
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5 Tips to Authentically Market Your Startup to Gen Z 

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...
cofounder relationship
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The Secrets of a Strong, Successful Cofounder Relationship

Starting a company from the ground up is an exciting time. You have an opportunity to build a business from scratch and turn it into a legacy for your descendants. If you’re an entrepreneur working with a cofounder, there are some things you can do now to ensure you have a long-term, successful relationship that...
customer interviewing techniques
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Customer Interviewing Techniques to Help Your Startup Thrive

Interviewing customers helps establish a target audience and learn important information about their buying habits and behaviors. However, you must know the proper techniques to get the most out of your conversations. That will help your startup business thrive. The value of customer interviews Customer interviews are valuable because the company that knows the customer...