April Miller

7 posts

April Miller is a managing editor of IT and business technology with more than 3 years' experience in the field. She is particularly passionate about sharing tips and expertise with small businesses and startups.

What Is a Social Media Target Audience, and How Do You Find It?

Most modern companies know that having an online social presence is essential. It's rare to come across a business without at least a website or a Facebook page. However, an excellent digital marketing strategy involves...

byApril Miller

August 11, 2022

How to Support Startup Employee Wellness from Day 1

When startups put the wellness of their employees at the forefront of their business, they obtain fascinating results. Employees' work ethics are unmatched when they feel valued, prioritized and supported. Their productivity skyrockets compared to...

byApril Miller

July 21, 2022

The Secrets of a Strong, Successful Cofounder Relationship

Starting a company from the ground up is an exciting time. You have an opportunity to build a business from scratch and turn it into a legacy for your descendants. If you’re an entrepreneur working...

byApril Miller

July 18, 2022

The Role of Culture in a Remote Work Setting

Having an almost entirely remote workforce is a relatively new concept for many business owners. People worked remotely before the pandemic, but COVID-19 lockdowns certainly introduced many more to the idea. Working from home is...

byApril Miller

July 6, 2022

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a...

byApril Miller

May 25, 2022

5 Tips to Authentically Market Your Startup to Gen Z

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the...

byApril Miller

April 21, 2022

Customer Interviewing Techniques to Help Your Startup Thrive

Interviewing customers helps establish a target audience and learn important information about their buying habits and behaviors. However, you must know the proper techniques to get the most out of your conversations. That will help...

byApril Miller

March 9, 2022