How to Build an SEO Juggernaut with Blog Content
Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll create an SEO juggernaut that brings more organic search traffic to your site. 5 SEO concepts that always work All search engines have the...
When Your Startup Should Pivot (and When it Shouldn’t)
“Pivot” may be the one word that entrepreneurs and the television show “Friends” have in common. In either case, you hear it all the time. But a pivot isn’t always the best choice for your startup. How can you tell? I’m going to share with you how to know when your startup should pivot. I’ll...
6 Things Gig Economy Workers Should Do to Protect Themselves Financially
The gig economy has changed the way nearly 70 million Americans define work. But as a gig economy worker, you’re left to your own devices when it comes to finances. So what should you do? 1. Understand your taxes Gig workers are classified as self-employed independent contractors. That means everything you earn (even if it’s...
Starting Up: Which Type of Business is Best for You?
Despite what you might see in the news, entrepreneurs aren’t just software developers, hip millennials and venture capitalists. Entrepreneurs are neighbors, parents, activists, dreamers and all sorts of people willing to burn the midnight oil to create a business from nothing. And because entrepreneurs are so varied, entrepreneurship is, too. This quick guide will help...
7 Online Marketing Strategies to Grow Your Business Exponentially
Every business wants “hockey stick growth,” where you go from flat growth to exponential gains. These online marketing strategies will help you get there. Why online marketing? Offline or traditional marketing works great for a lot of people, but most startups don’t have the budget to put toward print ads, commercials or other unpredictable channels....