Michael Quoc

2 posts
Michael Quoc is the CEO of Zipfworks, an e-commerce incubator working on next-generation products for the e-commerce world. Zipfworks’ main product, Dealspotr, is an open social network for shoppers, and makes collaborating with influencers easier for up-and-coming brands. Michael previously led the innovation group at Yahoo, launching one of the world's first mobile social networks and one of the first live video streaming communities.
influencer marketing
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10 Low-Cost Tools to Get Started with Influencer Marketing

This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign planned in the next 12 months. Businesses are seeing strong returns and 51 percent think they attract better customers than...
millennial
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The Marketing Tactic to Win Over Millennial Consumers

People are often surprised to hear that millennials are using coupons at a faster clip rate than older generations. If your brand wants to tap into the massive buying power of the millennial generation, you need to think about how to use discounts to lure them your way. Keep reading for creative ways to market...