Erin Bradley is the CEO and founder of ZYIA Active, an activewear lifestyle brand that believes in embracing physical activity with excitement, vigor, and delight – and that doing so is more fun and easier with friends. More than activewear, ZYIA’s vision is to empower others through its four pillars: Community, Activity, Uplift, and Light. Headquartered in Salt Lake City, ZYIA Active has over 30,000 sales representatives nationwide.
Building strong relationships with your customers is one of the most crucial aspects of starting and running a successful business. Without a clear understanding of who your customers are, what they’re looking for, and how you can inspire them to purchase again, you’ll constantly be stumbling around in the dark, searching in vain for growth...
February 27, 2022
The coronavirus pandemic has upended the commerce industry, possibly forever. While we don’t know when businesses will be able to return to 100 percent normalcy, we do know that consumers are increasingly wary of resuming their normal habits. Consumers may still be reluctant to visit retail stores, and overall, consumer spending habits continue to change. As...
December 12, 2020