Amanda Triest

14 posts

Amanda Triest is the managing partner of Cardinal Communications, an integrated marketing agency specializing in brand building and reputation management for corporate and nonprofit organizations, as well as subject matter experts.

What Is Cryptocurrency and Should Your Business Use It?

Cryptocurrency, also known as crypto, is a type of anonymous digital or virtual currency that, unlike other forms of currency, is not backed by any central authority or government. While the currency is not backed...

byAmanda Triest

April 4, 2022

4 Ways Conferences Can Support Long-Term Success

As business owners, we tend to put the day-to-day of our business first at the expense of personal and professional growth. Many business owners have achieved their success through years of training and development. While...

byAmanda Triest

March 2, 2022

5 Reasons to Consider Using Direct Mail to Grow Your Business in 2022

In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented...

byAmanda Triest

December 22, 2021

7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as...

byAmanda Triest

December 2, 2021

6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take...

byAmanda Triest

November 3, 2021

5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly...

byAmanda Triest

October 11, 2021

Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission

Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win...

byAmanda Triest

September 20, 2021

How Philanthropy Can Create an Impact for Your Business Beyond Profits

Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms...

byAmanda Triest

August 23, 2021

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)

Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...

byAmanda Triest

June 2, 2021

Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite

When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard...

byAmanda Triest

May 10, 2021

6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often...

byAmanda Triest

April 14, 2021

How to Build a Press Kit for Your Startup

If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable...

byAmanda Triest

March 17, 2021