What Is Cryptocurrency and Should Your Business Use It?
Cryptocurrency, also known as crypto, is a type of anonymous digital or virtual currency that, unlike other forms of currency, is not backed by any central authority or government. While the currency is not backed...
4 Ways Conferences Can Support Long-Term Success
As business owners, we tend to put the day-to-day of our business first at the expense of personal and professional growth. Many business owners have achieved their success through years of training and development. While...
7 Simple Reasons Your Social Posts Are Falling Flat
Each year, social media becomes more and more popular. While the platforms may change, the power that social has to grow your business remains steadfast. Let’s face it, if you’re not on social media, your...
5 Reasons to Consider Using Direct Mail to Grow Your Business in 2022
In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented...
7 Essentials for Successful PR in 2022
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as...
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take...
5 Reasons Why Startups Need to Create a Crisis Communications Plan Now
A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly...
Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission
Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win...
How Philanthropy Can Create an Impact for Your Business Beyond Profits
Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms...
Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...
Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite
When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard...
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often...
How to Build a Press Kit for Your Startup
If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable...