Rachel Blakely-Gray

13 posts
Rachel Blakely-Gray is content coordinator at Patriot Software, LLC, a provider of affordable online payroll and accounting software for small businesses. At Patriot, she enjoys providing actionable, growth-oriented information for small business owners.
content
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The Great Content Battle: Search Engine Optimization vs. Creativity

Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
Small Business Saturday
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Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business Saturday (SBS)? Small Business Saturday is part of the post-Thanksgiving weekend that kicks off the holiday shopping season. Businesses nationwide...
storytelling
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5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story, and the best entrepreneurs know how to weave storytelling into their brand narrative. Do you? StartupNation exclusive discounts and savings...
choosing a business structure
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4 Factors to Consider When Choosing a Business Structure

Structuring your business is one of the first—and most important—decisions you make in your entrepreneurial journey. Your business entity impacts everything from taxes to daily operations. But if you’re just starting out, you might not know what to look for in a business structure, and that’s OK. We have your cheat sheet right here.  StartupNation exclusive...
cybersecurity
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4 Ways to Defend Your Startup Against Cybersecurity Threats During COVID-19 and Beyond

Did you know that 91 percent of businesses have reported an increase in cyberattacks during COVID-19? Even before the pandemic, 90 percent of businesses said they saw an increase in cyberattacks, and according to another source, coronavirus-related cyberattacks will continue to rise. Chances are, your startup will come face-to-face with a cybersecurity threat at some...
storytelling
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3 Steps for Marketing Your Side Hustle Through Storytelling

According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to be a success. Cue marketing. Marketing your side hustle can help you attract new business. It can even help make...
small business saturday
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3 Simple Steps to Maximize Your Earnings This Small Business Saturday

As an entrepreneur, you may know that Small Business Saturday is a big deal in the small business community. And with good reason. In 2018, participating businesses nationwide raked in a record-high $17.8 billion on the shopping holiday. Small Business Saturday (SBS) is a national shopping holiday that takes place each year on the Saturday...
marketing tool
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4 Tips to Make Your Blog Your Startup’s Top Marketing Tool

One of the top reasons that startups fail is poor marketing. If you’re looking for effective marketing ideas to pursue, consider joining the 55 percent of marketers whose top marketing priority is content creation. Your content can become your startup’s biggest ally, as companies that blog receive 55 percent more traffic than the ones that don't....
co-founder
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4 Tips for Managing Co-Founder Conflict Like a Boss

Startup failure can stem from a multitude of causes, such as negative cash flow, failure to conduct market analysis or expanding too quickly. But did you know that the majority of businesses with two or more founders fail because of co-founder conflict? According to one study, 65 percent of promising startups fail because of clashing co-founders. If you...
business credibility
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How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...