The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears
We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy. With so many options (and many at...
To Keep Your Talent, You’ve Got to Grow Your Talent
Regardless of the economic climate, hanging onto top talent is always a balancing act. Add in the Great Resignation (aka the Big Quit), and you have a recipe for extra high turnover rates. The good...
5 ‘Boring’ Startup Responsibilities You Can’t Afford to Ignore
Starting a business is thrilling. You’re finally taking your business idea and turning it into a reality. And to do that, you have to check some exciting tasks off your list, like thinking of a...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent...
Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business...
5 Tips for Mastering Your Brand Storytelling
How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story,...
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand gives you the chance to get creative and make something that resonates with people. Whether you’re not...
4 Factors to Consider When Choosing a Business Structure
Structuring your business is one of the first—and most important—decisions you make in your entrepreneurial journey. Your business entity impacts everything from taxes to daily operations. But if you’re just starting out, you might not know...
4 Ways to Defend Your Startup Against Cybersecurity Threats During COVID-19 and Beyond
Did you know that 91 percent of businesses have reported an increase in cyberattacks during COVID-19? Even before the pandemic, 90 percent of businesses said they saw an increase in cyberattacks, and according to another...
3 Steps for Marketing Your Side Hustle Through Storytelling
According to a Bankrate study, 45 percent of working Americans have a side hustle. If you do any side hustle or freelance work in addition to a full-time or part-time job, you want it to...
3 Simple Steps to Maximize Your Earnings This Small Business Saturday
As an entrepreneur, you may know that Small Business Saturday is a big deal in the small business community. And with good reason. In 2018, participating businesses nationwide raked in a record-high $17.8 billion on...
4 Tips to Make Your Blog Your Startup’s Top Marketing Tool
One of the top reasons that startups fail is poor marketing. If you’re looking for effective marketing ideas to pursue, consider joining the 55 percent of marketers whose top marketing priority is content creation. Your...
4 Tips for Managing Co-Founder Conflict Like a Boss
Startup failure can stem from a multitude of causes, such as negative cash flow, failure to conduct market analysis or expanding too quickly. But did you know that the majority of businesses with two or more founders fail...
How to Build Business Credibility With a Limited Budget
What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup...
Invest Time and Money in These 5 Tools to Accelerate Your Startup’s Growth
Starting a business can be a slow process. You shouldn’t expect to turn a large profit right off the bat. It might be difficult even getting customers in the door when your business is new...