Kevin Lund

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Industry veteran, Kevin Lund, is CEO of T3 Custom, an award-winning content marketing firm that helps brands speak human and, in doing so, realize up to 16-times the return on their content marketing investments. Lund, a lauded speaker, has been recognized for numerous top honors, including “Program of the Year” by the Content Marketing Institute.
conversation marketing
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3 Ways to Stand Out and Create Your Niche with Conversation Marketing

As a young company, trying to get your brand noticed via social media can seem intimidating. Even if you know where your audience hangs out online, you may feel unsure quite when to jump in. And once you take the leap, how do you get people to care? Enter conversation marketing. This tactic cuts through...
user-generated content
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Conversation Marketing: Take Advantage of User-Generated Content

The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. "Conversation Marketing" by Kevin Lund, is available wherever books and e-books are sold or directly from the publisher at www.redwheelweiser.com or 800-423-7087 When your customers and experts praise your product on social media channels, you’ve already succeeded at directing...