Britney Muller

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As senior SEO scientist at Moz, Britney's goal is to help drive product initiatives through data-driven research and industry knowledge.
SEO metrics
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A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...