Meg Goodman

3 posts
Meg Goodman is the managing director of relationship marketing agency Jacobs & Clevenger. She has brought measurable, data-driven results to Chase, First National Bank of Omaha and CUNA.
marketing
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5 Best Practices for Proving Marketing ROI

The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to determine what areas have been most successful and which should be budgeted for in the upcoming year. Proving the return on investment (ROI) of a particular marketing initiative can be challenging, especially since, most often, more than...
marketing
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5 Marketing Efforts You Need to Implement to Remain Competitive

With a never-ending flow of new marketing ideas and innovations, it’s easy to jump on a trend too quickly without taking the right steps for proper execution. Marketing success in the new year is all about thinking differently to make your efforts smarter, faster, more nimble and relevant. With this in mind, consider taking a...
holiday marketing
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4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned into a full-blown flood, leaving a slim chance that your marketing messaging is being viewed by your target audience. Sitting...