How to Win That Copywriting Job!
Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who followed directions accordingly were placed in the “possible” pile....
Are You Guilty of These 5 Writing Sins?
How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending...
Got a Summer, BtoB Content Strategy?
Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow...
No Content Marketing Strategy? You’re Losing Money!
Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s...
Be Independent From SEO Rankings
Focus on Content Strategy Instead It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO rankings, news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I...
10 Blog Ideas to Start Your Content Marketing
Time to provide valuable information to boost sales. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind is a complete...
Do You Really Need Blogs in Your BtoB Content Marketing Strategy?
Your content tactics depend on your target market You are busy running your business and know that you should be posting blogs on a regular basis, but who has time? Ugh! It’s just another thing on your giant, “To Do” list that is stressing you out. But in reality, you may be worrying for nothing....
It’s Not Too Late for May Content Marketing
Boost online awareness this month. Memorial Day and warmer weather are here. Have you prepared your promotions and content marketing so that its relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few content-pieces this month such as: 1. Blogs You can...
Is Your BtoB Content Credible?
The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make potential customers actually listen to what you have to say and buy...
What are you doing with your BtoB content, anyway?
What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results are over. Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but...
Original and Targeted, BtoB Content Equals Sales
Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage...
3 Content Tips to Boost Online Awareness Fast!
Rainy weather = better content! How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If you are...
Does Your SEO BtoB Content Strategy Work WITH your Marketing and PR?
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of...
Does Your BtoB Content Stink?
Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your...
What’s Your BtoB Content Strategy?
It’s time to turn all of that copy into sales via content strategy! News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of online copy. Your website offers value...
Is Your Business Ready to Spring Forward?
Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here are...
B2C and B2B Content Marketing – Is Your Copy Just Sitting There?
It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content. But...
New Customers: 5 Ways to Find Them Fast
Time to Boost Sales without Spending a Fortune! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take a more simple approach. Here are… 5...
3 Simple Tips to Start Using Content Strategy to Your Advantage
What is Content Strategy? 3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your...
How to LOVE what you are doing again!
If you don't LOVE your business anymore, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day... time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you just don’t...