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B2C and B2B Content Marketing – Is Your Copy Just Sitting There?

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at [email protected] and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt

It’s time for a content strategy that produces actual results!

You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more.

You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content.

But if you don’t have a B2C or B2B Content Marketing Plan with a Content Strategy in place, that’s all you get… a nice award for your office.

Make your copy do something with B2C or B2B Content Marketing!

Whether you are in a business that serves customers (BtoC or B2C) or other businesses (BtoB or B2B), it’s time to make your content work for you. While it may feel good to voice your opinions and insights, tell people how great your products are and share the latest news and trends about your industry, you are not helping your company. In fact, you may be wasting time, effort and large amount of money!

It’s 2015, and marketing, advertising, public relations, and sales no operate in silos. With today’s technology, you can track activities as they happen, and everything works together to help a business grow successfully.

Are you taking advantage of this, or are you stuck in the old times?

If you are not one of the 86% of respondents who stated that they use content marketing in the Content Marketing Institute’s 2015 report on BtoB Marketing and BtoC Marketing, then you need a content marketing plan and content strategy to go with it!


1. Get actual results.

You can use your content marketing strategy to increase sales and awareness… AND actually show the results to your financial team and advisory board.

By setting up tracking mechanisms on your content, you can see exactly which content is linked to actual purchases. You can also analyze which content is boosting site visits, what your customers like most, and more. When it comes to content marketing, technology gives us the numbers we need to make decisions for the overall business.

2. Stop wasting time and money.

If you are just creating content and posting it because you want to share information about your products, services, viewpoints, and news, or feel you need to be active online socially because everyone else is, you are definitely wasting resources.

Instead, all of your blogs, videos, articles, newsletters, social-media posts, and other content should have goals and strategies behind it. What are you trying to do with each piece of content and how are you going to track it? If you are trying to increase sales, your content needs to guide customers through a process and get them to a well-written landing page so they actually make a purchase!

3. Provide better customer service.

Give your customers valuable information and will want to share with others. If you are not tracking your content data on a regular basis to see what is most popular, you are missing out on a valuable opportunity.

Monitor the content your customers click on and share on a daily basis. Then, you can learn about what they want and give them more of that content!

Use B2C and B2B Content Marketing and Content Strategy to be More Successful!

Technology makes it possible to create content and share it with thousands of people on a worldwide basis… instantly. This is a valuable opportunity to boost sales, awareness and credibility without spending a lot of money.

But if you don’t have a content marketing plan in place, you end up losing time and resources.

Instead, develop a content marketing plan and content strategy for all of your content. Figure out what you want to accomplish, the kind of content you need to reach your goals, how you are going to distribute that content, and most important, how you are going to track and change your content to ensure it is provides the best results possible. Once this process is in place, you will be able to give your customers and shareholders exactly what they want, reach sales goals and grow a successfully business!

What do you need to do today to make your content work for you?

For help developing your BtoB content marketing plan and content strategy, please contact me here or at

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