content marketing

Is Your Business Ready to Spring Forward?

Latest posts by Melanie Rembrandt (see all)

Are your processes, BtoB and BtoC content and team ready for sales to flourish?

It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead.

But how exactly do you spring forward for the best results?

Well, here are a few steps to focus on first:

1. Review current processes.

It’s time for some spring cleaning. Review all of your marketing and sales processes, and see what is working and what isn’t. If you have no idea, it’s time to put some monitoring processes in place so you can actually track results.

Once you have this information, you can focus more time and effort on the tactics that are actually working… and get rid of those that don’t.

2. Prepare your BtoB and BtoC content strategy.

What are your sales goals and what kind of content are you going to produce to reach those goals? Who are the audience members you want to reach and how are you going to get your targeted content to them?

Ask yourself these questions, and write down your plan. Then, create an editorial calendar of the content you need, when it will be posted, how it will be distributed and tracked, and who is responsible for each element.

People want valuable information. Give them what they want!

3. Talk to your team.

How are things going with the people who help you run your business? Are your employees happy? Reach out to all of your associates, partners, clients, employees, and more to get their feedback. How can you make their lives easier?

Now is the perfect time to fix potential issues from becoming big problems, improving processes so your business runs as smoothly as possible, motivating others to do their best work, and thanking people for their help.

4. Be creative.

The best way to get out of the “same old routine” is to make changes happen. Set aside some time to develop new ideas for your business… on your own and with others.

Hold “creative” brainstorming-sessions with your team members, have a business “field trip” or party at a fun, outside location, or just reserve some quiet time to think about resolutions to key issues.

By focusing on creativity, you may be surprised at how you can improve your business and jumpstart marketing, sales and more!

Enjoy the new season! 

Spring is a time for new beginnings. Why not give your business a fresh start?

Review current processes, develop a content strategy for the months ahead, and spend some fun time with your employees and associates to improve processes and develop new ideas.

You’ll have fun being creative, get organized and help boost sales… just in time to do more of the things you like to do outside in the warmer temperatures!

Want more help to boost sales with BtoB content strategy and PR?

Please contact me or visit www.rembrandtwrites.com for free information, tips and assistance!

Total
0
Shares
Previous Article
Sales Pitch

6 Key Sales Metrics Every Startup Must Watch

Next Article

How to Create Word-of-Mouth Brand Advocates for Your Business

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...