As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at [email protected] and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: https://startupnation.com/steps/77/steps-successful-public-relations.htm.
Are your processes, BtoB and BtoC content and team ready for sales to flourish?
It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead.
But how exactly do you spring forward for the best results?
Well, here are a few steps to focus on first:
1. Review current processes.
It’s time for some spring cleaning. Review all of your marketing and sales processes, and see what is working and what isn’t. If you have no idea, it’s time to put some monitoring processes in place so you can actually track results.
Once you have this information, you can focus more time and effort on the tactics that are actually working… and get rid of those that don’t.
2. Prepare your BtoB and BtoC content strategy.
What are your sales goals and what kind of content are you going to produce to reach those goals? Who are the audience members you want to reach and how are you going to get your targeted content to them?
Ask yourself these questions, and write down your plan. Then, create an editorial calendar of the content you need, when it will be posted, how it will be distributed and tracked, and who is responsible for each element.
People want valuable information. Give them what they want!
3. Talk to your team.
How are things going with the people who help you run your business? Are your employees happy? Reach out to all of your associates, partners, clients, employees, and more to get their feedback. How can you make their lives easier?
Now is the perfect time to fix potential issues from becoming big problems, improving processes so your business runs as smoothly as possible, motivating others to do their best work, and thanking people for their help.
4. Be creative.
The best way to get out of the “same old routine” is to make changes happen. Set aside some time to develop new ideas for your business… on your own and with others.
Hold “creative” brainstorming-sessions with your team members, have a business “field trip” or party at a fun, outside location, or just reserve some quiet time to think about resolutions to key issues.
By focusing on creativity, you may be surprised at how you can improve your business and jumpstart marketing, sales and more!
Enjoy the new season!
Spring is a time for new beginnings. Why not give your business a fresh start?
Review current processes, develop a content strategy for the months ahead, and spend some fun time with your employees and associates to improve processes and develop new ideas.
You’ll have fun being creative, get organized and help boost sales… just in time to do more of the things you like to do outside in the warmer temperatures!
Want more help to boost sales with BtoB content strategy and PR?
Please contact me or visit www.rembrandtwrites.com for free information, tips and assistance!