Are You Guilty of These 5 Writing Sins?

Latest posts by Melanie Rembrandt (see all)

How to Get Improve your Writing and Boost Your Income

Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing.

I’ve seen excellent job-applications and pathetic attempts at getting hired.

I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending hours over the last few weeks editing a project by an outside writer, I am inspired to write this post.

If you are a copywriter, you may be wondering how you can get more work and boost your income significantly. Well, it doesn’t need to be difficult. You just need to be responsible, professional and avoid these…

5 Ways Never to Get Repeat Work as a Copywriter

 1. Don’t follow directions.

When it comes to finding work as a copywriter, and actually doing the work, it’s essential to pay attention to what the client wants. Know the details, and if you don’t have them, ask for them.

For example, when I post a request for writers and specifically tell applicants NOT to send any attachments, you would not believe how many applicants send me an e-mail with an attachment… or two or three. Guess which e-mails end up in the trash or junk folder?

Here’s another example. Let’s say you have been hired for a writing project. You move forward without getting specific directions from the client, or you ignore simple information you need like the tone, style, and length of your assignment. You send in your project, but you make a bad, first-impression because the client is not happy with your work.

If you simply focus on what the client asks for, you can start off new relationships the right way and have a better chance of obtaining long-term work.

2. Turn in work without proofreading.

Are you in a hurry and “churn out” work to move on to the next assignment and more money? Be careful.

Before you send your final documents in, proofread them carefully. Check the grammar, spelling, resources, links, tone, style, and more. If not, your clients are not going to appreciate the fact that they have to waste time editing your documents. And your chances of being rehired by them are slim.

3. Miss a deadline.

Miss a deadline, and it costs your client time, money and resources. Enough said.

4. Communicate with the client accordingly.

It’s essential to communicate with your clients about all aspects of a writing project so you are both “on the same page.” You need to get all of your questions answered, ensure that your client knows what you are writing, and why, and your processes.

This way, there is no confusion, you and your clients know what to expect, and you are more likely to have successful results.

5. Follow-up.

When you finish a writing assignment, follow up with your client to see how it went. What were the results? How can you help them with additional projects?

An initial project is just the beginning. Talk to your clients so that you can provide beneficial writing that help them meet their goals over weeks, months and years.

Be a True, Copywriting Pro to Boost Your Income.

Making more money as a copywriter is not difficult. You just need to avoid the five sins above. Provide good work on time, and communicate with your clients on a regular basis. This way, you will establish a long-term, working relationship where you both help each other succeed.

Now, what are you going to do today to get more copywriting projects?

For more help with your copywriting, please write to me here or visit

Previous Article
Online Business

Business Growth in Manchester [Infographic]

Next Article
Cyber Security

Cyber Security: How Cloud Technology Can Help Businesses

Related Posts
Read More

How To Make Your Startup Bankable

You’ve probably heard it countless times: “If you fail to plan, you plan to fail.” While it’s always a great idea to think about your long-term personal goals, this adage is even more applicable if you’re venturing into entrepreneurship. Smart planning can go a long way in making your startup bankable. The U.S. Bureau of...
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
pay-per-click tips
Read More

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...