Does Your SEO BtoB Content Strategy Work WITH your Marketing and PR?

Latest posts by Melanie Rembrandt (see all)

Combine content efforts for the best results!

Do you write content only to share your thoughts and insights?

Do you send out a press release just to announce news?

Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell?

Well, I’m sorry. The days of “solo” communications are over. Today, all of your marketing activities need to be part of an overall, BtoC or BtoB content strategy and work together to reach specific goals.

This way, you can plan accordingly, track the results and make fast changes as needed… saving time, money and effort.

Do you combine all of your BtoB content strategy, marketing and PR efforts for the best results?

If not, here are a few tips to help you get started…

1. Prepare a marketing plan.

Now, this does not need to be difficult or overly time-consuming. Basically, you need to decide what you are trying to sell, why, when, and where. Conduct research and discover what your customers want and how you can fulfill their needs.

Figure out why your products and services are unique and how you can surpass the competition. Then, write all of this information down in an overall, action plan.

2. Create an editorial calendar.

Once you know the details about what you are selling, create a schedule of the messaging that will go out over the next 12 months and the goals you have for each piece of content. This may include direct-sales verbiage, landing pages, news, information to build credibility, valuable articles people will want to share, data pertinent to holidays, events, industry activities, and more.

When you know what you want to say and when, decide how you are going to distribute this content. Will you write SEO blogs, send out newsletters, create videos, prepare white papers and eReports, post information via social-media sites, offer contests, announce press releases, or something else? Be creative, know what you want to accomplish, and plan your communications for the months ahead.

3. Put tracking mechanisms in place.

When you have your editorial calendar ready, figure out how you are going to track all of the content listed on it. Set up specific landing-pages with unique Website addresses, links that can be tracked via Google Analytics, discount codes, and more.

This is essential to see which content is most popular and the messaging that is actually causing people to buy your products and services. Without these tracking mechanisms in place, you can waste an enormous amount of resources on content that doesn’t help you reach your goals.

Now, ensure all of your messaging works together.

For example, if you pitch and distribute news via a press release, this messaging should also be included in your customer newsletter, social-media posts, blog, marketing e-mails, and other, relevant venues at the same time. This way, you reach your audience in numerous ways to maximize online awareness and site traffic.

And while this may seem like a lot of work, it’s essential to organize all of your content in an overall, BtoC or BtoB marketing strategy and plan ahead. Then, you will be able to distribute and track your messaging for the best results, save resources, and give your customers what they want!

What are you going to do today to combine your content strategy, marketing and PR efforts to grow your business?

For help with your BtoB content strategy, please write to author Melanie Rembrandt at www.rembrandtwrites.com. Via Rembrandt Communications, she helps businesses boost sales, awareness and credibility via BtoB SEO content strategy and public relations and has been with StartupNation since it began.

Total
0
Shares
Previous Article

Love Languages

Next Article

Starting a Fashion Brand: Where to Start

Related Posts
importance of SEO
Read More

The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
the rigbt software
Read More

The Right Software is Essential for Your Evolving Business

You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...
employee experience
Read More

Employee Experience: Culture, Involvement and Career Development

Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...
work from anywhere
Read More

Why Working from Anywhere Matters from Dell

Where work or learning physically happens no longer defines the user experience. Fueled by an appetite for digital experiences and capabilities, we’ve clearly entered a “do anything from anywhere” world, creating limitless potential for borderless innovation and flexible collaboration. Now that remote and hybrid experiences—where team members shift between performing remotely and on-site—have become standard,...