Browsing Tag
content strategy
33 posts
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type...
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
How Social Media Can Supercharge Your Inbound Marketing
Modern marketers are inundated with claims that social media platforms hold the key to their financial success. Some, however, are left unaware of how to actually go about tapping into these platforms in order to earn an extra buck. While it’s certainly true that social media platforms contain a plethora of marketing opportunities ripe for...
How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?
The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake I made was not being strategic. I didn’t go immediately to experts and I tried to do it myself using...
How to Use Thought Leadership to Distinguish Your Brand
When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is a tough one. Unless your product or service is truly industry-disrupting (and most successful ones aren’t), it can be difficult to communicate how your company is different. After all, everyone is touting their “quality customer service.” But...
How to Create an Effective Inbound Marketing Path From the Start
At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising shoved in front of customers’ faces. You probably understand this as an entrepreneur, but execution is much easier said than...
7 Ways to Boost Your Content Strategy
If you've been producing content for a while, either on behalf of your business or brand, you might fear that your well of creative ideas is running dry. Yes, it's difficult to be inspired all the time, but the fear of running out of ideas shouldn't be taken too seriously. There is always a new...
How to Develop a Content Strategy and Grow Your Blog to 2 Million Readers (on the Side)
A couple of weeks ago, we covered the mechanics of building a blog (the right way), how to pick a winning niche for your content topics, which CMS you should choose for long-term growth of your blog, and finding a winning domain name. I’m a firm believer that it’s important to not only explain how...
Why This Content Strategy is the Most Important Part of Building a Brand
Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value system and customer profile, our brand would remain unchanged. This was perhaps one of the biggest mistakes I ever made,...
Take a Closer Look: Is Your Startup’s Web Content Designed For Success?
When we talk about design, it’s typically through a visual lens: we design the aesthetic experience of a website or a company’s logo. In the age of big data, however, it’s also possible to use analytic feedback to design your web content. By drawing on knowledge of prior content and customer response to your site,...
How Content Management Helps Your Startup Close Deals and Increase Sales
Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your own business can be as exciting as it is stressful, and you can count on wearing several hats at once...
5 Common Reasons Why Your Startup is Losing Leads
Leads are the lifeblood of just about every small business. They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers and generate more revenue. However, many startups face two common challenges when it comes to leads: Getting the leads in the first...
Content Innovation: Making a Case for Reverse Engineering
In the first article of this content innovation series, I made a pretty strong argument: that most companies are not innovating in their content or their programming, they are emulating. Emulation means that you are following someone else's lead, innovation or ideas. If you are Samsung and you are copying Apple's music sharing and app...
Does Your SEO BtoB Content Strategy Work WITH your Marketing and PR?
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of...
3 Simple Tips to Start Using Content Strategy to Your Advantage
What is Content Strategy? 3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your...
5 Steps to Creating a Content Strategy
5 Steps to Creating a Content Strategy Coupons are great, but they seldom serve as the backbone of a substantial subscriber list. Subscribers want content, so make the commitment to investing in your customers’ education. In return, they will become loyal customers. Haphazardly emailing your subscribers will not likely impress your potential customers, so display...
3 Ways Content Marketing Will Drive Organic Success
Good Content Marketing = Success In the wild west of the online world, things change quickly. Keeping up with the latest search engine frontier so your site can rank is never-ending. Want to optimize your website with sure-fire strategies that will stick for the long-haul? Here are three tactics that will help guarantee online visibility...
Why Content Strategy is a Priority for Business Success
Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website and digital professionals surveyed ranked content creation as...
BtoB Content Strategy – Why Do You Need It?
Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO press releases to get noticed online.” Content is a big deal. In fact, “91% of BtoB marketers use content...
Are You Using SEO Content to Your Advantage?
Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do you: Have lots of content but don’t know what to do with it? Write and post content...